Attention Aspiring Musicians: GreenLight Media & Marketing & Hyundai Have You Covered
If you were among the millions of viewers who watched the 57th annual Grammy Awards last night, you undoubtedly saw the :30 version of this spot from Hyundai and GreenLight Media and Marketing featuring Mark Ronson and Ziggy Marley. In voiceovers, the musicians each talked about the inspiration they derive from creative collaboration as Ronson arrives in a black Hyundai sedan to meet Marley at a recording studio.
The highly stylized ads are in support of the car maker’s partnership with The Recording Academy® and the third annual Grammy Amplifier program, an online music initiative to mentor emerging artists. Full-length versions of the work that tell deeper stories of artist and mentor collaboration can be viewed here.
GreenLight worked with Hyundai to conceive and create the program, in which Ronson will serve as the official ambassador alongside this year’s curators, including The Band Perry, Ziggy Marley and Allen Stone.
They will vet talent through online submissions and select three winners, who will be awarded one of the following prizes:
- A studio recording session with a Grammy-winning producer
- Filming and starring in their own music videos with an acclaimed director
- An opening spot for a noted musician at a music festival.
Artists began entering submissions on January 27th at GRAMMYAmplifier.com. The last day to do so is February 20th.