Regardless of your political beliefs, Donald Trump is unlike any “politician” in recent memory. He’s never been one to pull verbal punches, which is why I say “politician” in quotes, because he’s far from your stereotypical elected representative.  From his racist terms against certain demographic groups and objectifying phrases towards women, it’s no secret Trump doesn’t hold back. His most recent contretemps came when he had Univision reporter Jorge Ramos ejected from a press conference.

From a PR agency’s perspective, the Donald’s approach is a nightmare. While being “politically correct” is not Trump’s MO, it should be for the rest of normal human society, and Trump’s style and approach are definitely not the way a potential President should behave. To make matters even worse, many of his remarks are not supported by facts, which make them even more outlandish. His comments towards women are uncalled for, and he’s leaving a wide trail of very angry people – and media stations – in his wake.

That said, his approach has led to a media craze, including the cover of Time this week. What was once a circus now has to be taken more seriously. It’s a unique stance that, from a purely objective angle, is refreshing, considering the election is more than twelve months away. It’s provided some buzz in the dog days of summer, even if it’s for the wrong reasons.

Meanwhile, the news media can’t get enough, and I’m sure the funny folks at Saturday Night Live hope Trump mania continues for their upcoming season. We’ll be following Trump over the next year to keep up with his words – and media buzz – and be sure to share our thoughts here on The Hit Board.