SXSW Interactive: Top Takeaways So Far
The DGC team has been on the ground for two full days – attending sessions, exploring all the brand activations and trying to soak up all the crazy, serendipitous moments that SXSW has to offer.
Across everything that we’ve been experiencing, it seems like there are two resounding themes to this year’s festival: Virtual Reality and puppies.
VR is here to stay, and will only get bigger and better. We sat in several sessions that touched on virtual reality in some kind of way. From how brands are currently using VR to engage consumers, to how media companies see it changing the content landscape in the next few years, it is very clear that VR is the new platform de jour.
In one session we attended, North Face shared plans to integrate VR into their retail experience and expanded on how they think VR is creating a new visual language for marketers. And we couldn’t agree more as we got to experience different ways brands are using VR as an engagement tool first-hand. From the Samsung VR pedicab rides to the McDonalds VR Lounge – it seems like someone has a VR headset on around every corner.
The other thing around every corner? Puppies!
Mophie, the California-based maker of battery-charging smartphone cases enlisted six motorcyclists to drive around downtown Austin with an unconventional side car guest, a St. Bernard. If you happen to see one of these pups cruising around, you can socialize using #MophieRescue to win a free phone case. Off duty pups are also hanging out at Mophie’s festival headquarters, the “Bad to the Bone Bar” lounge.
And if that’s not enough, at Gro’s Connected Yard exhibition on busy Rainey Street, puppies from Austin Pets Alive! were a cuddly addition to the mix of tech innovation. SXSW attendees could talk all things digital while petting and even getting the chance to adopt the cute little creatures.
Stay tuned for more #DGCsxswi…