DGC’s Guide to Advertising Week 2016

Monday kicks off another jam-packed Advertising Week here in New York and to kick start your week, we’ve pulled together a list of suggested events that we think are especially worthwhile.

One of the trends you’ll hear throughout the week is the emergence and popularity of Live Video. With video viewership on mobile devices soaring and more and more consumers watching live videos online, brands have even more exciting ways to be a part of these must-watch moments and to connect with bigger audiences.  Continuing on that theme, you’ll find a lot of discussion around how to connect with consumers throughout their daily life exploring the tools now available to brands.

Another hot topic that will be widely discussed is the talent issue. As a precious resource, developing, retaining and nurturing talent will be top of mind for attendees. Leading global media agency, MEC, has signed on for the second year in a row as presenting sponsor of Advertising Week’s Talent Track. Featuring panel discussions throughout the week (kicking off 9/26), the Talent Track will spotlight influential leaders and speakers as they tackle the challenges and opportunities faced by the industry to build a robust and diverse community of future leaders. On Monday, be on the lookout for MEC’s “Brave Your Bias” challenge outside of Time Center Hall, the main hub for Advertising Week. Delegates and attendees are invited to take the Harvard Implicit Association Test (IAT), a proven product in investigating implicit social cognition and uncovering personal bias. Individuals will be asked to showcase their commitment by signing a pledge to explore the impact unconscious biases have on their decision making and behavior.  Expert counselors skilled on inclusion will also be on-site to provide participants with tangible advice on countering bias and delivering resources to help advance the industry’s efforts.

Here are some of our other day-by-day picks for the week:

Monday, Sept. 26

 

9.15AM

The Ultimate Rebrand: What We Can All Learn From One’s Transgender Journey

Liberty Theater

10AM

Braving Your Bias: We All Have “Unconscious Biases”. What Are Yours?

Liberty Theater

11AM

Creating Connections That Count

Times Center Stage

12PM

A Maker’s Conversation: Today’s Stories Shaping Tomorrow’s Leaders

Thompson Reuters

2PM

Wired CMO

Nasdaq MarketSite

3PM

Sharing the Load: Making Female Advancement a Collective Responsibility

Thompson Reuters

 

Tuesday, Sept. 27 

2PM

Is the F@#$ing Gender Debate Over? Lessons from 3%’s Elephant On Madison Avenue Survey

Nasdaq MarketSite

4:15PM

Pop Up, Thumbs Down: Immersing your advertising into daily routines

ADARA Stage

 

Thursday, Sept. 29

9AM

Mad (Wo)Men Live

Times Center Stage

11AM

From the Olympics to the Pick-Up Game: Instagram Talks Sports

Times Center Stage

###

Posted on September 23, 2016, in The Hit Board. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: