Author Archives: marylizghanem

Oh, the Wonders (and Limitations) of Periscope

We’re mad about technology at DGC, always casting an eye toward how to use new platforms to tell our clients’ stories. Right now, our obsession is Periscope, the Twitter app that enables users to live-stream content directly to your followers on Twitter.

CNN, The Weather Channel and Coca-Cola are among the myriad entities taking advantage of Periscope and its closest competitor, Meerkat, to offer viewers behind-the-scenes footage, exclusive access and content that makes you feel as if you’re truly part of the story.  Live-stream technology makes our jobs as communicators so much more interesting and offers us a platform to engage more deeply with our clients and audiences.

Some of the ways we can take advantage of these new platforms:

  • Broadcast your news: If appropriate, find a way to live-stream your next big announcement to a global audience on Twitter. Forego the press release and use Periscope to break news in a more engaging, conversational format.
  • Bring your audience in: Use Periscope to share content, engage with a live-audience and start a dialogue with them.
  • Intimate access: A live-stream is a great way for your C-level executive to connect with an audience.

Beware, however, that you don’t livestream owned content lest you draw the quizzical wrath of business titans like New York Mets owner Fred Wilpon.

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