Category Archives: Diversity
At DGC our passion for PR might be overshadowed by our passion for food.. This week we decided to pit local burger spots against each other and see which location came out on top.
Turns out, it wasn’t that close of a competition…Madison Square Park’s Shake Shack took home gold without breaking a sweat.
While there can only be one winner, burgers are burgers, so no one is truly a loser. Below hear from a few of our biggest burger fans on their favorite burger and, more importantly, why.
My favorite local burger spot is Shake Shack because I am a big fan of their buns. – Maria Swift, Account Coordinator
It’s got to be Shake Shack – they don’t know how to disappoint. (QP w/ C is obviously a close second though) – Jackie Berte, Senior Account Executive
Shake Shack. Two words: shack sauce. It’s what dreams are made of. – Ali Colangelo, Account Director
I love Shake Shack. My guilty pleasure is a burger and a shake and having it outdoors in the park, makes it all that much sweeter. – Maryliz Ghanem, Vice President
Shake Shack. GET IN MY BELLY. – Gab Berman, Senior Account Executive
Shake Shack– this was a tough one because I am a burger a week kind of gal and these all have a special place in my heart, but Shake Shack just has it all (despite the very long lines). You cannot beat their burgers or amazing cheese fries or the overall aura of being in the park on a nice day. – Peyton McCarthy, Account Executive
Shake Shack ‘shroom burger in the park wins for me. The line is long, but always worth the wait. – Lexi Hewitt, Account Coordinator
Shake Shack is the best burger in the neighborhood. The line is long but it’s definitely worth it for their perfect, juicy burgers, crinkle fries and the beautiful setting of Madison Square Park. – Mari Santana, Vice President
Schnipper’s, hands down. They have the best milkshakes, which always go well with burgers. The day Soraya and I ordered lunch and they gave us double meals was heaven. – Sara Ajemian, Senior Account Director
All three are solid winners in my book, but what separates Schnipper’s is the cheese fries and special Schnipper’s sauce, along with ample seating and welcoming environment in any weather — can’t eat Shake Shack in the winter! — Pat Wentling, Senior Account Executive
While a classic Quarter Pounder with Cheese is always hard for me to pass up at McDonald’s, my pick has to go to NY Burger & Co, but really only by default – It’s definitely a great burger and I do like the array of dipping sauce options, but I haven’t had a chance to check out Shake Shack or Shnippers yet. – Claire Higgins, Account Executive
I like NY Burger Co. because the food is delicious, the service prompt and polite, and it’s very close to our office. Second place is Schnipper’s, which also has great food and service and more ample seating but it’s several blocks away. – Kathy Sampey, Vice President
Hmm I’ve never had a burger at Shake Shack or Schnippers so my vote for our area would be New York Burger & Co. – Yana Berliner, Office Administrator
Before Stephen Kim, VP, Global Accounts and Agencies at Microsoft, got to the task of moderating a panel about cultivating the next generation of talent during Advertising Week 2013 in New York, he opened the session with a painful revelation.
The son of Korean immigrants, Kim spent much of high school with one classmate never addressing him by name, but instead calling him “gook” for four years straight. Perhaps even more painful, he said, was that no single other classmate, teacher, parent or administrator intervened to stop the verbal bullying.
That experience, Kim explained, is one of the catalysts fueling his passion as an adult to bring diversity and inclusion to the work place, and more specifically to the advertising and marketing industries.
“Our business faces a really serious challenge that’s based on a rather odd contradiction,” Kim told a packed house at the Times Center Stage auditorium. While the need for the marketing industry to keep pace with change in the way consumers communicate, consume entertainment and exchange information has never been clearer, marketing practitioners do not reflect the changing demographics of those consumers, he said. “We’re doing a fairly lousy job as an industry in keeping pace with that change.”
Kim said he has the “fantastic good fortune of working at a place like Microsoft” which takes the issues of diversity and inclusion seriously. It’s also part of what informs the company’s “People first” positioning regarding its devices and services and how it recruits and mentors its work force.
Microsoft is one of the partners of the Marcus Graham Project, whose co-founder/executive director, Lincoln Stephens, was on the panel that Kim moderated. Also participating were 4A’s President-CEO Nancy Hill; Rodney Williams, CEO, Lisnr; and Remy Sylvan and Aidan Sykes from Y5, an incubator agency of the Marcus Graham Project, that uses Microsoft technology for its creative advertising projects.
During the discussion, Kim revealed that Microsoft signed on for two more years as a sponsor of the Marcus Graham Project, which helps develop the next generation of talent for the ad industry through a three-month summer boot camp in Dallas called iCR8 and invites college and graduate school students considering a career in advertising to participate.
The program includes interactive workshops, speaker series, executive coaching, client assignments and visits to iCR8 by executives from ad agencies and marketers. Lincoln Stephens said that 96 percent of iCR8 participants find employment within six months of finishing the program.
Students in this past summer’s boot camp, the fifth one so far, worked on an ad campaign for Lisnr, an app through which users can receive exclusive content from their favorite musical artists.
Lisnr CEO Rodney Williams said he chose the Y5 student agency for some marketing ideas because “we wanted youth and passion” and were impressed by other work they produced.
Y5’s Remy Sylvan and Aidan Sykes explained Lisnr’s brief for the campaign. The company needed recognition and reach, and because its target consumers were 18-25, Y5 decided on an experiential campaign. They surrounded potential consumers with “listening experiences” by deploying physical boxes around a college campus and in a changing room at a clothing retailer so that users who opted into the app, could receive “push” notifications of exclusive new content from artists they like.
Y5 used the Windows 8 platform to define the brand message and the overall look, feel and action of the app in the campaign. Additionally, Y5 extended the app’s capability on two screens—mobile and tablet. Explaining that the content was also shareable, Sylvan said Windows 8 enabled the team to embed Lisnr ad content seamlessly and non-intrusively into the app’s user interface.
After the Y5 presentation, Kim asked both Stephens and Hill what “success” would look like in terms of a more diverse ad industry work force.
Hill responded by praising the collaboration between the Marcus Graham Project and the 4A’s own diversity program, the Multicultural Advertising Intern Program MAIP, some of whose students also went to iCR8.
The ad industry isn’t on the career consideration list of many talented young people, Hill said. Her definition of success is the collaboration between MAIP and the Marcus Graham Project, the access each provides students to the ad community, and the ongoing support around the students as they advance in their careers.
Stephens said success to him meant that the ad-marketing industry nurtured and retained diverse talent long enough for them to advance to mid- and senior-level positions.