Category Archives: Networking
It’s been nearly five months since Vine was introduced as a free iOS app and since then it’s become one of the most downloaded applications in the Apple App Store. Vine, introduced by Twitter in 2012, enables users to create and post six-second video clips that can be shared on social networking channels like Twitter and Facebook.
The very idea of video creation is all about storytelling, while connecting and engaging viewers. But can you do that in only six seconds? Tribeca Film Festival founder Robert De Niro thinks so. In April, De Niro was asked about the effect of technology on the festival and filmmaking itself. He responded by calling Vine an “interesting thing,” and said:
“Six seconds of beginning, middle and end. I was just trying to time on my iPhone six seconds just to get a sense of what that is. It can actually be a long time.”
- Vine in the News: News outlets are getting in the Vine action, too. In February, Tulin Saloglu, a columnist for Al-Monitor and a New York Times contributor, successfully used Vine to capture terrorist attacks on the U.S. Embassy in Ankara, Turkey. By posting the videos to her @turkeypulse Twitter feed, Daloglu’s films were one of the first attempts to use Vine for journalism purposes.
- Vine + RyGos: Given Vine’s short form, its success in the world of memes is no surprise. Ryan Gosling Won’t Eat His Cereal went viral last week, propelling creator Ryan McHenry’s following on Vine from eight followers to more than 15,000 (McHenry also has nearly 4.000 followers on Twitter now—we’re curious to know what the figure was before #RGWEHC hit) and no doubt sparking ongoing spoon torment for RyGos.
- Vine in the White House: Vine is also becoming political. On April 22, the White House joined the bandwagon, publishing its first Vine video through its official Twitter account by announcing the annual White House Science Fair.
As the app continues to gain momentum, we at DGC are cognizant of the need to begin leveraging Vine with our clients. When pitching media, Vine can be used to raise awareness of pending news in a fun, viral way—you can develop Vine videos to tease hints of potential news announcements to get media buzzing before a big launch. Since Vine only allows for six seconds of recorded footage, it caters to us PR pros looking to get a message across quickly and succinctly.
Vine can also help with clients’ social media channels like Twitter. For your next social contest, consider asking users to submit a Vine video, allowing you to grow your clients’ following by leveraging new and existing hashtags. You can even think about distributing a social media release with Vine videos embedded to give the campaign wider exposure and drive traffic.
Do you have more ideas on how Vine can be used by the PR industry? Let us know in the comments below!
Within our industry, the average tenure at one job stands at about four years, with the younger demographic spending less time than that before jumping ship. Is it an epidemic, or should we embrace it?
That was the topic of discussion at Tuesday’s panel “Supporting the 4-Year Career,” hosted by Minneapolis creative agency Carmichael Lynch during the ninth annual Advertising Week in New York. Moderated by Carmichael CEO Mike Lescarbeau, the panel consisted of recruiters, agency execs, and copywriters who supportthe new trend within the industry.
During the spirited debate, the conversation focused on two pivotal questions: Is the 4-year career a problem? Can staffers keep up the creative energy and enthusiasm for more than four years?
“You’ll notice a difference from when a new hire comes in and their energy is so high, until it plateaus to work they know they can get away with,” said Marcus Fischer, Chief Strategy Office with Carmichael Lynch. “What I look for in an interview is a passion point that may not even relate to work. I want to see that passion point and find out how to channel that into their career. A broad range of backgrounds is more interesting than purely agency specific careers.”
“Your resume needs to build a story, why you made that change and how to make it better,” said Carol Watson, President of Advertising Women of New York.
Alec Brownstein, freelance copywriter who has “observed” the 4-year career, was in favor of the constant change in careers.
“The most interesting thing a person can do is not based on their career path, but by following their passions,” said Brownstein. “There’s nothing holding you back anymore. Go out there and do something. Make something on your own. That will get you noticed and get you your next career.”
“The question I ask and everyone should ask before hiring someone is, ‘Is this place better if they are here or somewhere else?’” said Fischer.
Where do you stand in this trend? Are you in favor or against the 4-year career? Please share your thoughts in the comments.