Category Archives: Photographs

DGC Roundtable: Remembering Oscar de la Renta

The DGC Roundtable is moderated by our Fall Intern, Jamie Kurke.

On Tuesday, Oscar de la Renta passed away. To honor his memory and the huge impact he made on millions of lives, this week’s question was:

What is your all-time favorite Oscar de la Renta piece, and why?

Maryliz Ghanem, Vice President:Maryliz

The dress just screams to me ‘live life to the fullest’, which is how Oscar lived his life.

 

 

 

 

 

 

Jules Smith, HR Director:Jules

I think this dress speaks for itself, it has true “star quality”~ it is a show stopper and a real statement piece!

It showcases his passion, creativity and spectacular talent.

I absolutely adore it!

 

 

Claire Higgins, Account Executive:claire

Oscar de la Renta was undoubtedly a Red Carpet icon and I’m so sad to think about not seeing new work during award season– one of my favorite seasons. One of my favorite looks was Zooey Deschanel at the 2013 Golden Globes. Such a classic, which Oscar de la Renta always managed to do. I love the cut and the flow of the skirt; it’s a perfect Red Carpet dress for me.

 

 

 

 

 

Much of our team (myself included) was moved by this iconic pink dress, featured in Sex and the City:


satc
Bridget Butlers, Senior Account Executive:

Arguably the most clichéd choice, but this pink silk, full-skirted, mid-length gown was the perfect mix of classic chic with an edgy, forward-thinking twist (and slightly more structured than many of his whimsical designs). When it hit TV screens during the final season, Oscar de la Renta’s name was permanently etched in the memory banks of SATC and fashion-lovers alike. Even a decade on, it’s a piece I still long to own.

Lexi Hewitt, Account Coordinator:

My favorite Oscar de la Renta piece was a dress Sarah Jessica Parker wore in an episode of Sex and the City.  The dress is simple and timeless, and it didn’t matter that SJP’s character wore it to a McDonalds!

Peyton McCarthy, Account Coordinator:

Agree!

Jamie Kurke, Intern:

You think Oscar de la Renta, you think this dress. It’s a beacon of style and character that an entire generation of women simultaneously swooned over. Given its cultural significance and timeless beauty, it’s no wonder that half of the office choose this piece to remember him by.

As much as the Carrie Bradshaw dress speaks to me, I think another important thing to note is that the last Oscar de la Renta crafted before his passing was Amal Alamuddin’s wedding dress.  jamie

Lesson learned: If you’re going to marry George Clooney, you should probably do so wearing ODLR.

 

Grab a Hold of the Vine for Your PR

It’s been nearly five months since Vine was introduced as a free iOS app and since then it’s become one of the most downloaded applications in the Apple App Store. Vine, introduced by Twitter in 2012, enables users to create and post six-second video clips that can be shared on social networking channels like Twitter and Facebook. vine-app-hed-2013

The very idea of video creation is all about storytelling, while connecting and engaging viewers. But can you do that in only six seconds? Tribeca Film Festival founder Robert De Niro thinks so. In April, De Niro was asked about the effect of technology on the festival and filmmaking itself. He responded by calling Vine an “interesting thing,” and said:

“Six seconds of beginning, middle and end. I was just trying to time on my iPhone six seconds just to get a sense of what that is. It can actually be a long time.”

  • Vine in the News: News outlets are getting in the Vine action, too. In February, Tulin Saloglu, a columnist for Al-Monitor and a New York Times contributor, successfully used Vine to capture terrorist attacks on the U.S. Embassy in Ankara, Turkey. By posting the videos to her @turkeypulse Twitter feed, Daloglu’s films were one of the first attempts to use Vine for journalism purposes.
  • Vine + RyGos: Given Vine’s short form, its success in the world of memes is no surprise. Ryan Gosling Won’t Eat His Cereal went viral last week, propelling creator Ryan McHenry’s following on Vine from eight followers to more than 15,000 (McHenry also has nearly 4.000 followers on Twitter now—we’re curious to know what the figure was before #RGWEHC hit) and no doubt sparking ongoing spoon torment for RyGos.
  • Vine in the White House: Vine is also becoming political. On April 22, the White House joined the bandwagon, publishing its first Vine video through its official Twitter account by announcing the annual White House Science Fair.

As the app continues to gain momentum, we at DGC are cognizant of the need to begin leveraging Vine with our clients. When pitching media, Vine can be used to raise awareness of pending news in a fun, viral way—you can develop Vine videos to tease hints of potential news announcements to get media buzzing before a big launch. Since Vine only allows for six seconds of recorded footage, it caters to us PR pros looking to get a message across quickly and succinctly.

Vine can also help with clients’ social media channels like Twitter. For your next social contest, consider asking users to submit a Vine video, allowing you to grow your clients’ following by leveraging new and existing hashtags. You can even think about distributing a social media release with Vine videos embedded to give the campaign wider exposure and drive traffic.

Do you have more ideas on how Vine can be used by the PR industry? Let us know in the comments below!

Picture Perfect at the Cannes Lions

Vodpod videos no longer available.

It wasn’t all rendezvous and rosé at Cannes this past June despite the joie de vivre captured in these photos. DGC’s Sam DiGennaro was one of the hardest working women in “show biz” (er, PR) that week. She strategized with some of her clients from The Brand Union and MEC and mingled with international journalists and old chums from JWT.

Photos from StillForJapan

On Monday, July 11, the hustle and bustle of Times Square was momentarily interrupted by a message to observe the four-month anniversary of the devastating earthquake and tsunami that hit northern Japan.

Here are some pictures from the event and the organizers who donated their time and efforts to the cause, including DGC, McKinney, instructors and students from the VCU Brand Center, Dentsu Corp., Clear Channel Radio, AICP, Mirada/Motion Theory and Sacred Noise.

“Still for Japan,” was conceived by Kaede Seville, a Japanese national based in New York, who covers the ad-marketing industry for several Japanese-language publications in her native country.

If you couldn’t make it to Times Square on July 11, you can still donate your moment of stillness at www.stillforjapan.com. Let the people in that country know that the world has not forgotten them.

Vodpod videos no longer available.
%d bloggers like this: