Category Archives: Video
“Uneasy lies the head that wears the crown,” Shakespeare wrote.
As CEO of the 35-person NY based agency, with outposts/partnerships in Los Angeles, London, Mumbai and Sydney — DiGennaro still manages a healthy balance between her work and her personal life. Sam founded her namesake PR firm, DiGennaro Communications (DGC), in 2006.
“I just haven’t given up the things I love,” DiGennaro said of about her personal life in a seaside interview at the 2014 Cannes Lions Festival of Creativity this past June. She told Katie Kempner, EVP/Chief Communications Officer at Cripsin Porter + Bogusky, and host of Perspectives with Katie Kempner. “I have sacred rituals and I don’t let anything get in the way of them. It keeps me centered and calm as the work week unfolds.”
DiGennaro talked about how she encourages a supportive, collegial atmosphere at her agency in which employees can spread their wings and embrace an entrepreneurial spirit.
Perspectives with Katie Kempner in an inspirational online series featuring conversations with women in business and how they balance business with their personal lives given today’s “always-on” mentality.
You can check out the full interview here.
The changing media landscape and technology’s increasing impact on brand, media and consumer relationships were among the topics discussed at the annual Media:Now event, hosted by The Advertising Club of New York. The event brought together some 300 of the industry’s best and brightest on April 10.
Gary Reisman, CEO and co-founder of LEAP Media Investments, a new media company that sells high-value audiences at scale using Emotional Attachment™ technology, was on a panel titled: “Changing Paradigms in Media Investment.”
Reisman joined other media and marketing practitioners to talk about the myriad of ways in which media investment practices are being upended, reinvented and reinvigorated, including how technology is affecting the media buying process. (Check out Reisman’s remarks in the video below.)
Fellow panelists included Dave Morgan (CEO, Simulmedia); Jay Sears (SVP Marketplace Development, Rubicon Project); Adam Solomon (Vice President, Digital Ad Products and Revenue Operations, Time Inc.); and Lauren Wiener (President, Global Sales & Marketing, Tremor Video).
The discussion, which was moderated by Martin Cass (CEO, Assembly and MDC Media Partners), touched on various industry trends and topics including what’s next for programmatic, addressable video, and what lies ahead for the digital publishing industry.
Following an exciting few days at the New York Marriott Marquis, the Advertising Research Foundation’s Re:Think 2014 conference has come to a close, after more than 168 paper submissions were presented from the top companies in business. With key insights from industry luminaries like Keith Reinhard, Carolyn Everson and Lee Garfinkel, the days were jam-packed with valuable insights and takeaways for attendees to take back to their desks and influence their work.
We caught up with Gayle Fuguitt, CEO and President of the ARF, for her biggest takeaway from the conference and how Re:Think 2014 ushered in a new era for the ARF.
For more Re:Think 2014 highlights, see below for a small sampling of the great coverage that ran this week:
Advertising Age: How Big Data Shapes AT&T’s Advertising Creative
Direct Marketing News: Video: Three Questions with the ARF’s Gayle Fuguitt
A.C.O.D. (Adult Children of Divorce), a film co-written and directed by Friend of DGC Stu Zicherman, hits theaters in New York and Los Angeles this Friday, October 4th and in Chicago, Washington D.C., Boston, Dallas and San Francisco the following Friday, October 11th.
A.C.O.D. follows Carter (Adam Scott), a seemingly well-adjusted Adult Child of Divorce. Having survived the madness of his parents’ (Richard Jenkins and Catherine O’Hara) divorce, Carter now has a successful career and supportive girlfriend (Mary Elizabeth Winstead). But when his younger brother (Clark Duke) gets engaged, Carter is forced to reunite his bitterly divorced parents and their new spouses (Amy Poehler and Ken Howard) for the wedding, causing the chaos of his childhood, including his wacky therapist (Jane Lynch), to return.
Go to the link below to view the trailer and find theaters/showtimes. You can also find out information about A.C.O.D. actors and filmmakers doing Q&A’s after screenings in NY and LA this weekend.
Katie Kempner was on set at this year’s Advertising Week event, filming episodes for her show, “Perspectives with Katie Kempner.” The interviews were also streamed live through a partnership with Huffington Post LIVE to help deliver insights from many highly successful women to those that couldn’t attend this year’s Advertising Week in person.
The interviews are designed to inspire and empower women in their quest to live happy, healthy and meaningful lives, both personally and professionally through their career. Katie’s interviewees share their personal (and sometimes hilarious) stories of work-life balance and how to embrace all of the twists and turns that a career in advertising and marketing can present, from how to create your own version of modern-day balance, the challenges that come with trying to be “always on” and why a fabulous pair of shoes can help you more than you think.
Check out these “Perspectives” interviews from Advertising Week to hear more insights from these successful business women:
It’s been nearly five months since Vine was introduced as a free iOS app and since then it’s become one of the most downloaded applications in the Apple App Store. Vine, introduced by Twitter in 2012, enables users to create and post six-second video clips that can be shared on social networking channels like Twitter and Facebook.
The very idea of video creation is all about storytelling, while connecting and engaging viewers. But can you do that in only six seconds? Tribeca Film Festival founder Robert De Niro thinks so. In April, De Niro was asked about the effect of technology on the festival and filmmaking itself. He responded by calling Vine an “interesting thing,” and said:
“Six seconds of beginning, middle and end. I was just trying to time on my iPhone six seconds just to get a sense of what that is. It can actually be a long time.”
- Vine in the News: News outlets are getting in the Vine action, too. In February, Tulin Saloglu, a columnist for Al-Monitor and a New York Times contributor, successfully used Vine to capture terrorist attacks on the U.S. Embassy in Ankara, Turkey. By posting the videos to her @turkeypulse Twitter feed, Daloglu’s films were one of the first attempts to use Vine for journalism purposes.
- Vine + RyGos: Given Vine’s short form, its success in the world of memes is no surprise. Ryan Gosling Won’t Eat His Cereal went viral last week, propelling creator Ryan McHenry’s following on Vine from eight followers to more than 15,000 (McHenry also has nearly 4.000 followers on Twitter now—we’re curious to know what the figure was before #RGWEHC hit) and no doubt sparking ongoing spoon torment for RyGos.
- Vine in the White House: Vine is also becoming political. On April 22, the White House joined the bandwagon, publishing its first Vine video through its official Twitter account by announcing the annual White House Science Fair.
As the app continues to gain momentum, we at DGC are cognizant of the need to begin leveraging Vine with our clients. When pitching media, Vine can be used to raise awareness of pending news in a fun, viral way—you can develop Vine videos to tease hints of potential news announcements to get media buzzing before a big launch. Since Vine only allows for six seconds of recorded footage, it caters to us PR pros looking to get a message across quickly and succinctly.
Vine can also help with clients’ social media channels like Twitter. For your next social contest, consider asking users to submit a Vine video, allowing you to grow your clients’ following by leveraging new and existing hashtags. You can even think about distributing a social media release with Vine videos embedded to give the campaign wider exposure and drive traffic.
Do you have more ideas on how Vine can be used by the PR industry? Let us know in the comments below!