- Tuesday, June 23, 3:30PM – 5PM: MediaLink & Adweek “Daily Dose” Programming with Ian Schafer of Deep Focus; Carlton Hotel; Sean Connery Suite 7th Floor
- Thursday, June 25,
- 2PM – 2:45PM: “Ogilvy & Inspire” Tham Khai Meng, Ogilvy & Monica Lewinsky. Grand Audi
- 2:30PM – 3:15PM: “Watson & The Future of Advertising” Saul Berman, IBM & Jerry Wind, Wharton. Experience Stage – Data Creativity
- 3:50PM – 4:20PM: “Solving the Marketer’s Latest Identity Crisis” David Jakubowski, Facebook & Julia Heiser, Live Nation NA Concerts. Inspiration Stage
- Friday, June 26 4:15PM – 5PM: “Do This Or Die” Amir Kassaei, CCO, DDB Worldwide. Debussy
For the past nine years, Philly-based ad agency Red Tettemer O’Connell + Partners has celebrated the creative community of Philadelphia through its annual 2wenty 5ifth Floor party. The invite-only bash – held on the agency’s 25th floor in the former penthouse of the historic PNB building – draws artists, designers, writers, musicians, photographers and ad folks alike. They come to raise a glass and celebrate the creative innovation of the “City of Brotherly Love.”
Each year, while creative folks dance, schmooze and booze in the name of creativity, the agency brings in music acts to pump up the party. Past performers included Lady Gaga cover band Rad Bromance, indie sensation White Rabbits, Questlove from The Roots and Tay Zonday, the YouTube “Chocolate Rain” phenom.
This year, opening act The White Cheddar Boys set the stage for headliner and legendary rapper Biz Markie, best known for his 1989 single “Just a Friend.” Like every year, the party kicked it until the wee hours and drew in a crowd of almost 900 people! See ya next year 2wenty 5ifth Floor!
Today at OMMA Video, Microsoft presented research conducted in conjunction with several key advertising partners and commissioned by Nielsen on how TV and online video advertising can work together to reach consumers. David Porter, Global Strategy Lead of Video at Microsoft, revealed five of the research insights in MediaPost to help brands better understand how digital video campaigns can complement a standard TV campaign.
Take a look at the article below from David Porter, global strategy lead, video at Microsoft, to learn more:
TV and online video have often been depicted as being in “platform wars” against each other.
Despite the emergence of several new screens over the last few years, television remains the most effective way for advertisers to reach an audience at scale. Yet as viewing habits evolve and more quality content becomes available online, advertisers should consider how to connect with their consumers outside the confines of the traditional living room.
Historically, marketers have faced a number of hurdles on how to successfully evaluate TV and online video. It can be difficult to identify and target an incremental audience online. Secondly, digital screens have yet to see the meaningful scale that television has reliably provided advertisers — and until recently, consumer access to broadcast-quality premium content online was very limited. Finally, from a measurement standpoint, the industry has lacked a consistent methodology standard to measure audiences across platforms, devices and screens.
Yet TV and digital video can truly work in concert together to surround the consumer with the best of sight, sound and motion across all screens.
Microsoft, in conjunction with several key advertising partners, commissioned Nielsen to conduct research examining how TV and online video advertising can work together to achieve optimal reach, frequency and GRP metrics. After more than a year spent on research and analysis, we have revealed five practical insights that intend to help brands better understand how digital video campaigns can complement a standard TV campaign… [CONTINUE READING]
Posted by Melissa Ann Im
Top advertising agencies and high schools teamed up to present their creative campaigns for the 9thAnnual Advertising Futures Competition on October 3, 2012 at the office of JWT in New York City. The competition took place as part of Advertising Week, bringing together the Ad Council, agencies and students. Excitement mounted due to the possible reward – the winning team’s ad will be featured in
The New York Times and posted on a billboard on 42nd Street.
This year’s assignment: Design an ad campaign to build awareness and encourage employers to hire U.S. veterans. Students were asked to develop a campaign to convince American citizens that war veterans should not only be viable candidates for blue/white collar jobs, but should be highly sought after for having received training that only the military can provide.
The client was the Iraq and Afghanistan Veterans of America (IAVA).
The students and their partner agencies including JWT, DDB, McCann and others had three weeks to prepare a campaign. After only three briefing meetings, the students had to conduct research, strategize and flesh out a full campaign to achieve the marketing objective.
The presentations were impressive, and a group of top industry panelists, including IAVA Chairman and former CEO of Y&R, Ed Vick, carefully examined each campaign. At the end of the presentations the judges deliberated, and before announcing the winners went through each campaign providing feedback and compliments on the students’ work and creativity.
Ron Berger, an active supporter of the competition and one of the founders of the High School for Innovation in Advertising and Media (IAM) in Brooklyn, spoke to encourage and commend the students for what they were doing for the future of the industry. He even mentioned that the competition was his favorite part of Advertising Week.
IAM presented a clean and unique campaign in the form of a resume with all of the traits and qualifications of America’s war veterans. IAM placed 3rd out of more than 10 schools which is a huge accomplishment for the students considering this is the first year they have placed. IAM students
have participated in the competition.
A big congratulations to all of the schools and a special congratulations to the 4A’s IAMHigh School participants.
In a month where economic growth, job creation and national business policy are being hotly debated, our Founder, CEO and Fearless Leader, Samantha DiGennaro, attended the Inc. 500|5000 Conference in Phoenix, Arizona to recognize and celebrate the important contribution privately held small businesses provide to the economy – and most importantly to accept an award for DiGennaro Communications making the 2012 Inc. 5000 list for the second consecutive year.
And we’re in good company; fellow advertising and marketing classmates include TargetCast, Zambezi and TRIS3CT, while nationwide we sat alongside admirable brands such as Yelp, apparel company Life Is Good and non-profit organization charity: water.
Inc. magazine’s exclusive ranking of the nation’s fastest-growing private companies is in its sixth year and is comprised of America’s fastest growers spanning all industries, states and revenue brackets.
So how does a business land on this prestigious list? Just having a bumper year does not necessarily secure you a spot — Inc. looks at a set of criteria that includes sustained revenue growth over a three year period and, of course, you must be a U.S.-based, privately owned entity. Solid growth really is that defining factor that sees a business play an essential role in the broader economy.
“We would not be recognized today without the hard work and dedication of our amazing team and wonderful clients,” said Sam DiGennaro, CEO and Founder of DiGennaro Communications. “I look forward to the continued growth of the agency.”
The full Inc. 5000 list, searchable by industry, size and location can be found at www.inc.com/5000.