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DGC Roundtable: SnapChat & Hot Apps

The DGC Roundtable is moderated by our Fall Intern, Jamie Kurke.

The early buzz around the DGC bullpen this week stemmed from Yahoo’s investment in SnapChat. With the latest app to be acquired/invested by a big brand, our question this week was:

What’s the next big app / your favorite app that everyone should use?

Peyton McCarthy, Account Coordinator:

Timehop – I don’t think it’s new to everyone, but it is to me and it’s fantastic. It keeps an archive of your social network posts/statuses and allows you to see exactly what you were up to in years past on that exact date. It’s almost like an effortless diary or time capsule. Definitely would recommend to anyone who is an avid user of social media – sometimes things I don’t remember pop up and they happened just a year ago. Sometimes they are from a bit farther down memory lane and can be a bit embarrassing, but always great material for a #TBT

Kathy Sampey, Vice President

I don’t know about the ‘hottest’ app, but my favorite one is Best Parking, which helps me find parking garages near my Manhattan destinations for the best price.

Jamie Kurke, Intern

As someone who is attached to her phone at the hip, I try out new apps on a pretty regular basis (mainly puzzle games, to be honest, but I’m pretty sure no one else will be captivated by those.)

My latest and greatest find is Snap, by Groupon. It’s amazing for anyone looking to save a few bucks on groceries without having to wait in that mind-numbing Trader Joes line. All you have to do is browse the app for products on promo, buy them at ANY store, send in a picture with proof of purchase, and after you’ve saved $20, you get a check. Where has this been all of my life?

Another great one for New Yorkers is the Transit App, which gives real-time updates on the nearest public transportation. It’s a really great time-management tool– especially when it comes to those pesky trains (ahem, NQR) that don’t post their departure times in the station.

Patrick Wentling, Account Executive:

It’s by no means a “new” app, but the one that’s really changed the way my friends interact is Venmo. Simply put, it serves as virtual cash from your bank account to transfer money to your friends. While most banks play nice with each other within the same network, Venmo is bank agnostic. Gone are the days of “I have no cash” or massive headaches over splitting a restaurant bill. Venmo allows you to pay up (or charge up) right away so everybody endures the same damage.

The other app that is useful for New Yorkers is an app our President Howie Schacter referred to me called Exit Strategy, which gives a map of subway stations and where each staircase will take you above ground, and what subway car you need to take to be close to it. It’s a “premium app” but very worth it to save time while in the underbelly of NYC.

Jules Smith, HR Director

GreenHopping is one of my favorite new health apps…

It makes being healthy in the city and when you travel so much easier!

This app helps the green consumer seek out and access  healthy eateries by placing all vegan, raw, gluten-free and vegetarian restaurants, as well as green juice bars, cold-pressed juice bars, green smoothie bars and health food stores on an electronic map locate via a GPS mobile application. I love it for me because I am obsessed with juicing and love it for my kids so they can eat out with healthy delicious options!

Gemma Pollard, Vice President

Noted: an app that​ helps you remember bars/restaurants/places you want to go, saving new searches on Yelp everytime someone says “Where should we go tonight for dinner?”

Pocket: couldn’t love Pocket (formerly Read It Later) more. I have to consume a lot of content each day and Pocket lets me delay reading of non-urgent stories/articles until I have time (even if I don’t have wifi)

Evernote is a no-brainer for lists, but I love that I can access all of my notes seamlessly across devices, or through any web browser

Sara Ajemian, Account Director

Gemma introduced me to Noted – it’s an excellent app that lets you save best places you’ve been to or those that friends have recommended. So when you’re on the go and unsure of where to eat/say/drink, you can pull up a map of wherever you are give yourself a digital memory jog.

Kelsey Merkel, Senior Account Executive

I do find the Venmo app to be extremely useful and secure. With Venmo you can make and share payments instantly. Since not all banks allow seamless bank-to-bank transfers, Venmo makes it easy to deposit money directly from your chosen bank account into the bank account of the person of your choice.

Normally I would be skeptical on this type of app in terms of security, but with all of the talks about Apple’s new Apple Pay with the iPhone and Google Wallet, mobile payments are sure to be something that will continue to gain attention and consumer use in the coming months, proving that security is really a non-issue.

Timehop: A Walk Down Social Memory Lane

timehopSocial media content is always begging the question, what’s next? Tweets, videos, Instagrams, blog posts, it’s all very real-time. Rarely is there a look back, unless it is part of a year in review style piece that we’ve seen all too much this time of year.

But nostalgia is powerful. It brings back memories, emotions, and can remind you of the good and bad times in your life as well as helping inform your future decisions. The proliferation of online content makes it easy to revisit days, months, and even years gone by.

There’s an app called Timehop I’ve been using for a while that I wanted to share. Formerly known as “Four Square and Seven Years Ago,” this app digs into your old tweets, Facebook pictures, check-ins, images taken on your phone, and more to give you a glimpse into your online activity on this particular day through the years.

It makes it easy for me to go back and see what I shared on this day last year, the year prior, all the way back to my social media infancy six years ago and see what (regretful) shenanigans I was up to in college.

A lot of my shares are related to music, sports, or TV. Most mornings I check in with TimeHop to see where I was mentally and reflect on how different I am now.

Using TimeHop makes me think more now before I share. For example, do I really need to tweet about Bruce Springsteen every day? While I stand behind every Springsteen tweet I have sent, there are times after TimeHopping where I ask myself “Was I thinking before I hit tweet?!”

We’ve got to go Back to the Future

We’re in the business of reputation and software like Timehop allows seamless access to your past like never before. It provides a history of not just your reputation today, but your reputation from years back. For some, that can be dangerous territory (thankfully, I’m pretty clean.)

For brands, Timehop can serve as a way to easily access stories and work shared over social in the past making the life of a community manager easier. Perhaps there are opportunities to revisit that content and update it for today, or even use it as a reflection piece? If you’re in the business of predicting trends, how did you do?

Timehop also breathes pragmatism into a somewhat overused buzz word in “Big Data” by allowing brands to tap into users’ archives of shared content. Did you tweet about going skiing last winter? A ski company could offer you a deal on another trip. Got a new iPad this day last year? iPad case companies could suggest you buy a new case. The issue of privacy obviously comes up, but there’s certainly an opportunity if it is done in an authentic manner.

As with many tech products, you only get out of it as much as you put in. For those that invest the time, Timehop offers a unique look down social-memory lane that can help you improve your content moving forward. Download Timehop for iPhone [non iPhone-users can still use the e-mail version.]

Carbone Smolan’s Paul Pierson Talks Mobile and Canon at PDN PhotoPlus Expo

Last Friday, Carbone Smolan Agency’s Partner and Design Director Paul Pierson took a moment to talk with DGC during PDN’s PhotoPlus Conference and Expo. He was onsite to discuss the role mobile technology is playing in the photography industry, touching on everything from the best apps on the market to the way brands can create magic with mobile innovation. In addition, he unveiled the agency’s latest initiative – Canon Idea Mine – an app developed for Canon and the Canon Digital Learning Center set to help inspire creativity with photographers (and fill an app need in the sector) before the holidays.

Take a look and let us know how mobile technology is transforming your industry.

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