Posted by the HIT board
A huge congratulations to Arnold, Goodby Silverstein & Partners, Organic and Translation – four DGC clients who made this year’s Ad Age & Creativity‘s A-List issues! We’re incredibly proud of each for achieving this wonderful accolade. Here’s a little more about what each agency was honored for:
- Arnold: Arnold earned the #10 spot on Ad Age’s A-List for impressive 2011 revenue growth, thanks to new business wins from Dell and Tribe Hummus and growth from existing clients like Volvo, Hershey and Ocean Spray. Arnold’s work for Progressive got special mention. Who doesn’t love Flo, the customer-service rep Arnold created for the brand? In addition to driving results, Flo was one of the most popular Halloween costumes of 2011. Progressive’s CMO says he treats the agency as “part of my extended staff.”
- Goodby, Silverstein & Partners: Goodby, Silverstein & Partners was named to Creativity’s A-List. Creativity editors called out the agency for striking a “technical and touching” tone with its Chevy “Then and Now” campaign. Also lauded: the agency’s stunts for Chevy, which included sending a Sonic on a digital remote-controlled bungee jump.
- Organic: Organic was named Comeback Agency of the Year, thanks to an incredible new business run in 2011 following a recession-induced loss of two marquee accounts the previous year. Organic brought in more than 10 new pieces of business in 2011, brands like Pepsi, The Hartford, Hasbro, and more, and launched its first-ever TV spot, a collaboration with acclaimed filmmaker Darren Aronofksy, for the Meth Project. It’s no wonder their client Kimberly-Clark called them “the smartest guys in the room.”
- Translation: Translation was honored as a standout agency of the year, thanks growing revenue by a staggering 60 percent last year and doubling their headcount. Translation received praise for bringing in major clients like Coca Cola and, Nokia. Next to come from Translation: a Super Bowl spot for Anheuser-Busch’s Bud Light Platinum.