Earlier this week, publishers, media luminaries and brand executives filled the the Radisson Martinique in New York City for the OMMA Premium and OMMA Native conferences.
Steve Minichini, Chief Innovation and Growth Officer at TargetCast, led a lively discussion at OMMA Premium about the shift in media buying from direct sales to automated systems and the new role of the premium ad buy. The discussion focused on the future of programmatic media buying and the implications that it holds for publishers moving forward. Steve was joined onstage by Jenna (Umbrianna) Gino of Affiperf North America, Havas; Allegra Kadet of Neo@Ogilvy; Barry Lowenthal of The Media Kitchen, a Maxxcom Global Media agency; Matthew Waghorn of Huge; and Veronika Ward of OMD.
Audrey Siegel, President of TargetCast, also participated in a panel on native advertising and how it is relevant to paid, earned and owned media in today’s world. Specifically, Audrey spoke about enhancing a consumer’s brand experience by providing relevant, engaging content. Joining Audrey on the panel was Rick Acampora of MEC, Julian Cole of Bartle Bogle Hegarty, Serge Del Grosso of SapientNitro and David Levy of true[x] Media, with Shannon Denton of Razorfish moderating.
More from Minichini…
Check out Steve’s thoughts on what the next five years hold for programmatic media:
Tenacity, fearlessness, and a commitment to relationship building, says Audrey Siegel, president and co-founder of TargetCast tcm.
Siegel recently spoke on the topic of women in business at the Young Jewish Professionals Women’s Leadership Summit in Manhattan. Co-speakers included fashion designer Rebecca Minkoff, Robin Koval, president of the Kaplan Thaler Group and Pamela Liebman, President and CEO of the Corcoran Group.
She drew on her own experience co-founding independent media agency TargetCast tcm with partner Steve Farella in 2001. It was a risky move — building a media agency from scratch — but Siegel and Farella lived by two driving ideas. They asked themselves “what’s the worst that can happen?” and told themselves “there’s nothing we can’t do.” Ten years later, TargetCast is one of the largest privately held media agencies in the country.
In this clip, Siegel shares some of her secrets for success.