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And The Oscar Goes To…The Film With The Best Twitter Following

This Sunday, The Academy of Motion Picture Arts and Sciences will determine the best in film from 2011. From the looks of things, it could be another “Hurt Locker” year, where a more niche film wins out over a big Hollywood production. And, if that is the case, you can be sure that Twitter and Facebook will not be silent.

Which begs the question: who really wins best picture?

We’ve seen social media achieve remarkable things over the past few years. Political uprisings in Libya, Tunisia and Egypt. Immediate accounts of natural disasters striking around the world. Even an impressive—although less significant—online revolt against Esperanza Spalding for beating out Justin Bieber as “Best New Artist” at the 2011 Grammy Awards.

Social media has become its own People’s Choice Awards, and when the Academy speaks on Sunday, the world will either speak with or against it.

It is with this in mind that the DGC team shares its picks for best picture of 2011—as well as its picks for what it expects will actually garner the Academy’s favor.

Want To Win:

  • The Artist – 3
  • The Help – 2
  • Hugo – 2
  • Midnight in Paris – 2
  • Moneyball – 2
  • The Descendants – 1

Expected To Win:

  • The Artist – 6
  • The Help – 3
  • The Descendants – 2
  • War Horse – 1

Maybe this one time what we want to win and what actually wins will be one and the same. With Twitter already aflutter with rationales for why each of the nine movies should win best picture, it’ll be a close race to the finish. I, for one, will be interested to see which titles are trending on Sunday night—although, I have every intention of Tweeting my own rationale for why Bridesmaids should have been taking home the gold this year.

What is your pick for best picture? Is it the same as what you expect to win? Tell us in the comments section below!

Four DGC Clients Make Ad Age’s A-List

Advertising Age AdAge Agency A List 2012 DGC DiGennaro Communications winnersA huge congratulations to Arnold, Goodby Silverstein & Partners, Organic and Translation – four DGC clients who made this year’s Ad Age & Creativity‘s A-List issues!  We’re incredibly proud of each for achieving this wonderful accolade. Here’s a little more about what each agency was honored for:

    • Arnold: Arnold earned the #10 spot on Ad Age’s A-List for impressive 2011 revenue growth, thanks to new business wins from Dell and Tribe Hummus and growth from existing clients like Volvo, Hershey and Ocean Spray. Arnold’s work for Progressive got special mention. Who doesn’t love Flo, the customer-service rep Arnold created for the brand? In addition to driving results, Flo was one of the most popular Halloween costumes of 2011. Progressive’s CMO says he treats the agency as “part of my extended staff.”
    • Goodby, Silverstein & Partners:  Goodby, Silverstein & Partners was named to Creativity’s A-List. Creativity editors called out the agency for striking a “technical and touching” tone with its Chevy “Then and Now” campaign. Also lauded: the agency’s stunts for Chevy, which included sending a Sonic on a digital remote-controlled bungee jump.
    • Organic: Organic was named Comeback Agency of the Year, thanks to an incredible new business run in 2011 following a recession-induced loss of two marquee accounts the previous year. Organic brought in more than 10 new pieces of business in 2011, brands like Pepsi, The Hartford, Hasbro, and more, and launched its first-ever TV spot, a collaboration with acclaimed filmmaker Darren Aronofksy, for the Meth Project.  It’s no wonder their client Kimberly-Clark called them “the smartest guys in the room.”
    • Translation:  Translation was honored as a standout agency of the year, thanks growing revenue by a staggering  60 percent last year and doubling their headcount. Translation received praise for bringing in major clients like Coca Cola and, Nokia. Next to come from Translation: a Super Bowl spot for Anheuser-Busch’s Bud Light Platinum.
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