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DGC Roundtable: Remembering Oscar de la Renta

The DGC Roundtable is moderated by our Fall Intern, Jamie Kurke.

On Tuesday, Oscar de la Renta passed away. To honor his memory and the huge impact he made on millions of lives, this week’s question was:

What is your all-time favorite Oscar de la Renta piece, and why?

Maryliz Ghanem, Vice President:Maryliz

The dress just screams to me ‘live life to the fullest’, which is how Oscar lived his life.

 

 

 

 

 

 

Jules Smith, HR Director:Jules

I think this dress speaks for itself, it has true “star quality”~ it is a show stopper and a real statement piece!

It showcases his passion, creativity and spectacular talent.

I absolutely adore it!

 

 

Claire Higgins, Account Executive:claire

Oscar de la Renta was undoubtedly a Red Carpet icon and I’m so sad to think about not seeing new work during award season– one of my favorite seasons. One of my favorite looks was Zooey Deschanel at the 2013 Golden Globes. Such a classic, which Oscar de la Renta always managed to do. I love the cut and the flow of the skirt; it’s a perfect Red Carpet dress for me.

 

 

 

 

 

Much of our team (myself included) was moved by this iconic pink dress, featured in Sex and the City:


satc
Bridget Butlers, Senior Account Executive:

Arguably the most clichéd choice, but this pink silk, full-skirted, mid-length gown was the perfect mix of classic chic with an edgy, forward-thinking twist (and slightly more structured than many of his whimsical designs). When it hit TV screens during the final season, Oscar de la Renta’s name was permanently etched in the memory banks of SATC and fashion-lovers alike. Even a decade on, it’s a piece I still long to own.

Lexi Hewitt, Account Coordinator:

My favorite Oscar de la Renta piece was a dress Sarah Jessica Parker wore in an episode of Sex and the City.  The dress is simple and timeless, and it didn’t matter that SJP’s character wore it to a McDonalds!

Peyton McCarthy, Account Coordinator:

Agree!

Jamie Kurke, Intern:

You think Oscar de la Renta, you think this dress. It’s a beacon of style and character that an entire generation of women simultaneously swooned over. Given its cultural significance and timeless beauty, it’s no wonder that half of the office choose this piece to remember him by.

As much as the Carrie Bradshaw dress speaks to me, I think another important thing to note is that the last Oscar de la Renta crafted before his passing was Amal Alamuddin’s wedding dress.  jamie

Lesson learned: If you’re going to marry George Clooney, you should probably do so wearing ODLR.

 

Beyoncé: The Anti-PR, PR Machine

In a move that stunned just about everyone, Beyoncé surprised us last Friday with the (unanticipated) release of her fifth studio album, “Beyoncé” – announced in a video posted to Instagram. Free from the typical publicity machine surrounding new albums, “Beyoncé” seemed to come from the ether, straight from its star to her fans and complete with 14 songs and 17 accompanying videos. The beauty (and irony) of this unconventional “anti-PR” play is the PR success it became in only a matter of hours.

Claiming she’s “bored” with the usual processes and that “there’s so much that gets between the music, the artist and the fans,” Bey uses a longer mini-documentary style video on her Facebook page to talk directly to supporters about her vision for the album. This genius approach is of course its own new PR strategy in and of itself, proving that immediacy and authenticity win the day in our “always-on” world. The numbers seem to agree. The album sparked 1.2 million tweets in the first 12 hours with influencers like Katy Perry weighing in: “Don’t talk to me today unless it’s about @Beyoncé THANX.” The team at DGC seems to agree too; we had listened to all 14 tracks twice by 11 a.m. on Friday (and an encore performance during Wine-O Friday later that day).

So what can brands take away from Beyoncé’s PR homerun?

  1. Be Real. By telling fans about the project directly in a video, showcasing home video footage and releasing all songs and videos in one fell swoop, Beyoncé sends the message that – even though she’s been a global pop sensation since her teen years – she’s still the everywoman. Just like you, she remembers the first time she saw MJ’s Thriller video. Just like you, she made goofy home movies with her besties. And just like you, she uses social media as her primary form of communication these days. Brands should take note; we live in an age of authenticity and consumers demand transparency.
  2. Give ‘em something to talk about. By not talking about the album via countless blogs and talk show interviews, Beyoncé balked the unconventional and gave people more to talk about. Successful brands keep people coming back by constantly giving their customers something new, something fresh. Something unexpected.
  1. Embrace multi-media. Beyoncé’s idea to create an album that goes beyond audio and includes a complementary visual experience is spot on. Not only does it position Beyoncé as a true artist — someone capable of creating a fully-baked concept — it gives fans more media elements to share, like and tweet. Content isn’t exactly a novel idea, but it’s important that the content entertains, enlightens or informs.
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