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Some Red-Hot Summer Reads from DGC

beach reading_feetSome of our clients recently shared what they’re reading this summer, so we decided to investigate the reading lists of our own PR mavens… In a job where you’re reading the press all day, every day, it’s great to see the DGC team delving into a broad variety of written words. Inspiration can come from anywhere!

  • Sam DiGennaro, CEO and Founder, says her attention span after a long day’s work is short so she’s reading short stories by Italo Calvino and Raymond Carver. The Miracle of Mindfulness by Thich Nhat Hanh also helps soothe the soul.
  • Melanie Wells, Managing Director, Chief Content Officer, has Storytelling in Business: The Authentic and Fluent Organization by Janis Forman on her night stand as well as Quiet: The Power of Introverts in a World that Can’t Stop Talking by Susan Cain. A North Carolina native who now lives in Brooklyn, Melanie is also interested in learning about The End of the Suburbs: Where the American Dream is Moving by Leigh Gallagher. It’s scheduled for release August 1.
  • Kendra Peavy, General Manager, Director of Development, has delved into The Happiness Project by Gretchen Rubin; The Book of Awesome by Neil Pasricha; and How to be Interesting (in 10 Simple Steps) by Jessica Hagy.
  • Like Melanie Wells, Marni Raitt, Vice President, has on her list, Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain, even though Marni herself isn’t an introvert. She’s also enjoying Jeffrey Eugenides’s latest book, The Marriage Plot: A Novel.
  • Kathleen Sampey, Vice President, is on a non-fiction binge and just finished reading Life After Death by Damien Echols, who, as a member of the “West Memphis 3” spent 18 years on death row in his native Arkansas for the murder of three 8-year-old boys in the 1990’s. All three of the accused were tried as teenagers and have maintained their innocence. They were released in 2011.
  • The Life of Pi, as told by Yann Martel, is Gemma Pollard‘s, Vice President, latest book conquest after she picked it up at a friend’s house to accompany her July 4 vacation.
  • Lee Lubarsky, Account Director, has a non-fiction book, Democracy’s Fourth Wave? Digital Media and the Arab Spring by Philip N. Howard and a work by Stephen King, 11/22/63: A Novel.
  • Account Director, Meg McMahon, can’t get enough of the biz so she’s reading Truth in Advertising by John Kenney, calling it “a quick easy read that paints an amusing picture of the ad industry.”
  • Senior Account Executive, Christine Perez-O’Rourke, is enjoying Kitchen Confidential: Adventures in the Culinary Underbelly by Anthony Bourdain.
  • Jordan Katz, Senior Account executive, describes A Year in the Merde by Stephen Clarke as “a modern-day Holden Caulfield story” and is loving it.
  • Account Executive Kaitlin Vangura has picked up The Tipping Point by Malcolm Gladwell, an author she likes quite a bit after having read his more recent book, Outliers.
  • Not many people would consider Mary Roach’s Stiff: The Curious Lives of Human Cadavers to be a summery beach read, but if you knew office manager Theresa Piti, you’d understand.

A Mad Men State of Mind

 

Rent Bye Bye Birdie on DVD. Read The Agony and the Ecstasy (a biographical novel of Michelangelo) by Irving Stone. Re-acquaint yourself with Furniture and Interiors of the 1960’s.

If you’re not a fan of the show Mad Men, maybe these cultural touchstones will help you become one. The premier of the AMC show’s fifth season airs on March 25 in a special two-hour episode, and The New York Public Library is suggesting a list of books and other materials that pertain to the era. Book titles on the list are there because they are either verbally referenced, being read by one of the characters, or visible in the background of different episodes of the show.

This promotion is pretty brilliant. For the New York Public Library, that is. What a cool way to get readers to use the library, engage with the web site and maybe consider renewing their library cards. After all, access to these and other extensive materials is free with a library card and quite expensive to acquire all at once on Amazon.

For that, the NYPL is DGC’s PR star of the week.

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