This Friday, the DiGennaro Communications (DGC) team will join the rest of the advertising and marketing community on the ground in the beautiful South of France to celebrate the Cannes Lions International Festival of Creativity’s 60th anniversary. We will have the opportunity to spend some quality time with our clients from all over the world and meet with international reporters and industry influencers while attending seminars, special events and, if we can fit them in, maybe one or two cocktail parties…
This year, DGC clients are hosting some standout festival events, including:
- SEMINAR – “When Advertising Grows Up” with Goodby’s Chief Strategy Officer Gareth Kay (Wednesday, 6/19 at 2pm)
- MASTER CLASS – “A Billion Dollar Brand in Your Hands” with Tribal Canada’s Director of Digital Strategy Andrew McCartney and McDonald’s (Wednesday, 6/19 at 12 noon)
- MASTER CLASS “Enjoy the Pain” with DDB’s Global Chief Creative officer Amir Kassei (Friday, 6/21 at 12 noon)
Other highlights on the schedule include seminars with such celebrities as Martha Stewart, Nick Cannon and Sean “P. Diddy” Combs (presenting with Translation founder and CEO Steve Stoute) as well as a host of advertising legends, including Lee Clow, David Droga and Sir Martin Sorrell.
In the video below, DGC Founder, Sam DiGennaro, who will be reveling in her own 15th straight year at Cannes, shares a few thoughts about what she is looking forward to this year and gives a shout out to the many DGC clients who will be participating as jurors this year including Johannes Leonardo’s Leo Premutico and Goodby, Silverstein & Partners’ Margaret Johnson on the Titanium Jury; Susan Bonds from 42 Entertainment on the Cyber Jury; and 11 DDB executives from around the world across various juries. Je vous vois en France!
Congrats to all this year’s winners at the Cannes Lions Festival of Creativity!
New for 2012 is the mobile category in which DGC client Goodby, Silverstein & Partners won a gold for the Chevy Game Time app. More details on the work can be found here.
In the following video, Todd Grantham, managing director of GSP Detroit, discusses the importance of mobile marketing when trying to connect with a young audience.
Cannes is also excellent inspiration for people working with global brands, for people from all over the world walk up and down La Croisette throughout the week. With so many languages spoken here, one is easily reminded how big the world is, yet so small at the same time.
One such global operation is Commonwealth, created by GSP and McCann Erickson Worldwide to serve the Chevy brand internationally. As Adweek reported in March: “GS&P has been since 2010 the lead creative agency on Chevrolet in the U.S.—the brand’s largest market— and is behind the “Chevy Runs Deep” strategy. McCann Worldwide has overseen the brand in many global markets including Mexico, Canada, Brazil, India, Japan, China and Latin America (Brazil and China are just behind the U.S. as Chevy’s largest markets).”
The best work at Cannes celebrates human truths and connects with people in a meaningful way, says Todd, and that’s what the Commonwealth team is trying to do for Chevy. Likewise, the festival provides the opportunity to get together with the broader Commonwealth team so they can plot their course. For more about Cannes and Commonwealth, listen to Todd here:
Sam DiGennaro, founder of DiGennaro Communications, started going to the Cannes Festival of Creativity 15 years ago. This year, she came with a posse from her PR agency—a testament to the number of clients the agency has added over the past year and who also have a presence in the south of France this year.
Shane Ginsberg, SVP of corporate development at Organic, said this year mobile came into its own as a category and as an advertising and experience platform. It will be increasingly important.
Ginsberg also said he enjoys the serendipity of the Cannes Festival of Creativity, getting to meet and work with new people from all over the world. Being surrounded by so much creative work is a source of constant stimulation, he said, and he was looking forward to the Organic Story Slam in which people would speak extemporaneously about their worst day in advertising.
Sara Arnell, CEO of Omnicom’s Arnell Group, explains the concept of “freshing” as it applies to brands. She says the approach is much less risky than a complete brand overhaul: “It’s about taking baby steps forward, following your marketplace, following your audience and trying new things.”
Goodby Silverstein & Partners held a panel in Cannes about the launch of the new Chevy Sonic… The San Francisco-based agency also picked up a Mobile Gold Lion– for the Chevy Game Time app. More details on the work can be found here… Congratulations to WPP’s MediaCom, whose offices in Germany, Israel and the U.S., won a combined total of six Cannes Lions this week: In the “Other Consumer Products” category, MediaCom Germany nabbed a Silver Lion for its Hasbro campaign, “Office War: Helping Germany Have Fun at Work.” A Bronze went to MediaCom Israel in the “Best Use of Ambient Media (Small Scale)” category for its “Danger! Dog Poop” initiative for Mokesh – The Coalition For Mine-Free Israel. MediaCom USA and its WPP sibling Grey Group won a Gold Lion for the Canon “Project Imagin8ion” campaign. Three other Bronze Lions went to MediaCom on campaigns for Mars Wrigley, VW and P&G… Blast Radius was in Cannes represented by, among others, Jeroen Matser, Head of European Strategy, and Gurval Caer, CEO and president. Click here to learn what inspires Matser’s creativity and Caer’s thoughts about digital—“Digital is dead,” he says. “Long live engagement.”
Organic’s CEO Marita Scarfi talked to The Drum about Twitter’s entry fees for Cannes, saying that the 14 million pounds spent is “a lot more than most European digital budgets”… In another Drum article, Organic’s head of strategy, Steve Kerho, talked about how many tweets it took to sell a case of Healthy Choice frozen TV dinners… Congratulations to McCann Erickson in South Asia for its Gold Lion in the Outdoor category. The shop won for its work on behalf of Western Union… A Silver Lion went to McCann Erickson Romania for its “Romanians Are Smart” campaign in the low-budget category. The campaign has also picked up awards from the IAB Mixx Awards, Effie Awards and BestAds… J&J’ Kim Kadlec gave a presentation in which she likened the ad landscape to “a digital tower of Babel”… WPP Group chose the Cannes Lions Festival of Creativity as the place to announce its acquisition of digital shop AKQA, which wants a larger global footprint…