Last week, the New York Marriott Marquis filled with media, retail and brand executives for the OMMA mCommerce Summit conference. The day-long event included a variety of panels and keynote presentations focused on the future of mobile shopping.
Charlie Anderson, CEO of Shoptology and SVP of shopper marketing at Project Worldwide, sat on the Marketers in Search of Friction-Free Mobile Shopping Experience panel. As an expert in shopper marketing, Anderson spoke to the importance of creating a seamless experience for consumers today and pointed to specific technologies that need to be developed in order to make this a possibility.
After the event, Charlie shared his thoughts on the panel with DGC, mentioning the need for more focus on what shoppers actually need and the gaps that currently exist. See more below: