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Burritos, Bowls, or Tacos? The DGC Chipotle Debate

At DGC you might say we have an unhealthy obsession with one of our favorite fast-causal restaurants, Chipotle. It isn’t uncommon to run in to colleagues while in line, or take trips together for the sweet meal.  So, because our obsession runs so deep, we each decided to let the world in on our sacred Chipotle orders – of course each of us thinking our own is, by far, the best.

If you’re in the mood for some mouth-watering content, continue to scroll down and decide for yourself what the best order of the bunch is.

  • Steak burrito bowl: Extra white rice, Light black beans, Fajita stuff (if I remember), Corn, Mild salsa, Cheese, Sour cream, Lite lettuce, GUAC!!!! – Peyton McCarthy, Account Executive
  • Steak burrito bowl, brown rice, black beans, mild salsa, corn, sour cream, cheese, guac (don’t be stingy with the guac) and a whole lot of happiness. – Gab Berman, Senior Account Executive
  • Hard shell barbaco tacos and an iced tea. Makes me feel like I’m eating healthy despite the sour cream and cheese. – Kathleen Ruane, Vice President
  • Two chicken tacos with chips and guac. Gets the best of both worlds. Add in some hot Chipotle sauce on all parts and it’s a terrific, well balanced meal. – Pat Wentling, Senior Account Executive
  • I love the burrito bowl with chicken, black beans with all the salsas, lettuce & guacamole plus a TON of Tabasco Green Sauce. – Theresa Piti, Office Manager
  • Chicken burrito without rice. – Bridget Bulters, Senior Account Executive
  • Black bean burrito with pork and guac. – Kathy Sampey, Vice President
  • My go-to is a veggie burrito bowl – extra guac, extra cheese – Soraya Hanzus, Senior Account Director
  • Salad, no dressing, a little brown rice, black beans, chicken, fajita veggies, mild salsa, medium salsa, corn, a little sour cream, and guac if I’m feeling crazy (I usually am.). Mmmmm Chipotle. – Claire Higgins, Account Executive
  • Oh em gee, the chicken bowl dude. No problems exist when you got yourself a chicken bowl. – Emily Donoho, Junior Designer
  • My go-to staple at Chipotle lately has been to get 3 flour tortilla tacos with white rice, pico de gallo, cheese and sour cream. The taco option allows me to get a variety of the meat options…I typically get two steak tacos and one chicken taco. I usually walk into Chipotle with the intention of getting the salad but that quickly goes away once I get up to the line. I should just say, “carbs please!” – Marielena Santana, Vie President
  • Gotta go burrito – white rice, steak (because anything else is child’s play), mild, corn (a little more than a spoonful), cheese, sour cream (extra, obvi) and guac (because you’re doing it wrong if you don’t get guac) – Jackie Berte, Senior Account Executive
  • Chipotle is rare for me but WHEN I go it’s almost always a salad bowl with rice, black beans, tomatoes, cheese and extra guac (obvi). Occasionally I’ll throw in a side of chips – Kelsey Merkel, Account Director
  • My absolute favorite is a burrito bowl with chicken, white rice, tomato salsa, sour cream, cheese, and if I’m feeling really fancy, I’ll top it off with some guacamole. – Yana Berliner, Office Administrator
  • So many great options, but my go to is definitely the chicken salad bowl. With guacamole, if I’m feeling fancy. – Megan Sweat, Senior Account Executive
  • Steak bowl with brown rice and EVERYTHING on it… – Sylvia Zhou, Senior Account Executive

We did have one outlier though…

  • I have 99 vices, and Chipotle ain’t one. Judge away. – Scott Berwitz, Vice President

DGC Roundtable: Halloween Marketing

The DGC Roundtable is moderated by our Fall Intern, Jamie Kurke.

Seasonal marketing kicks into overdrive this time of year, including storefronts with skeletons and commercials for candy. That’s right, it’s Halloween! Since we’ve all been gearing up for the holiday over the last few days – and celebrating here at DGC, the question this week was:

What is your favorite Halloween marketing campaign/ promo and why?

Pat Wentling, Senior Account Executive:

Cheetos launched Project TP a few years ago, which had Chester Cheetah putting “virtual TP” on houses using Google Earth. As an homage to my childhood, and the adolescent Mischief Night, I loved to see my present day house (and friend’s houses) covered in toilet paper. I even pranked my parents by sending them a “picture” of their house covered while they were traveling, and they were horrified. I guess you don’t really ever grow out of mischief.

Meg McMahon Stagaard, Account Director:

Denny’s “The Grand Slams” (created by our client Erwin Penland) has a great Halloween episode of the original web series: Food Fright, which takes a “stab” at Canadians, and no breakfast food is safe.

Kathleen Ruane, Vice President:

Crest and Oral-B serve up some fun Halloween humor in a kids’ focus group gone wrong. Costumed trick-or-treaters stage a mutiny when their candy is replaced with veggie flavored, vitamin-enhanced treats that look like candy. The only adult in the commercial soon has a mutiny on his hands as the kids reject his offerings. A nice closing reflects on the fact that nothing is more horrifying than a Halloween without candy.

I love this ad becuase the kids’ reactions are so real.  Not sure what they fed those kids, but it must have been pretty awful.

Christine Perez-O’Rourke, Account Director:

Without candy there would be no Halloween. Plain and simple. As a kid we get excited about dressing up in an outlandish costume, traipsing through our neighborhood and begging strangers because of candy. And as an adult, Halloween is the one and only holiday where devouring a whole bag of Reese’s is (somewhat) acceptable. So I’m going to have to give this one to a candy brand. In particular a brand that continues to take a simple idea created a few years back and make it feel fresh, not to mention funny. My favorite Halloween marketing campaign goes to Snickers. In particular, their ‘Horseless Headsman’ spot that aired back in 2012 and has been brought back each year around this time. Because you’re not you, when you’re hungry…

Gab Berman, Account Executive:

I love the Skittles Halloween ad with the giant spider – it shows him befriending a little boy who is trying to get Skittles from the spider’s cobweb. The ad then goes on to show the two doing fun activities together and becoming best friends. The kicker is at the end when the spider says he was just kidding and actually ate the kid, I love it.

Jamie Kurke, Intern:

I have to give my vote to Chipotle.  They’re bringing back their ‘Boorito’ campaign from years past, and it is awesome. Just show up (in costume) after 5 PM and any burrito, bowl, salad, or taco order is only $3.

As if I needed another excuse to dress up tonight….

 

Happy Halloween Everybody!

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