Blog Archives

Ice Cold: Ice Bucket Challenge Needs More Heat

It’s always news when a piece of content goes viral but in the case of the “Ice Bucket Challenge,” we’re happy to report that dumping a bucket of ice on your head is all for a good cause. The idea is simple: Pour a bucket of ice on your head and have someone video tape it; post the content to the web (preferably a social-media channel), and then challenge up to three friends to do the same within 24 hours. If they do not, they must donate $100 to “Strikeout ALS.” ALS is more commonly known as Lou Gherig’s Disease.

If you haven’t seen videos on your newsfeed, you likely will soon. Or simply search #icebucketchallenge on Twitter. It’s been everywhere as of late, including the Today Show. This week I found five different “Challenge” videos on my Facebook newsfeed from one day.

The origins of the movement are unclear, but there is no doubt that it has caught on quickly, seemingly achieving social media success without proper PR support or a formal marketing campaign.

As communications professionals, we see a missed opportunity for a brand or research organization to really own the program.  What would make sense is a unifying site where these “ice droppers” could share their videos and encourage donations directly on the site. Movember’s site is a great example of a social movement site done right.

Without that central support and core message, the viral sensation – while for a good cause – feels misguided. Is the objective to dump ice on your head (and get those ego-boosting “likes” at the same time) or to truly encourage donations? Many of the videos I’ve seen lack that link to a site to donate.

In the meantime, if you’d like to donate to ALS without dumping ice on your head, please click here.

 

PJs and Work: How Webcasting Helps Us Work Outside The Office

talkpoint_infographic_crop2The nature of business today is online and always plugged in and Marissa Mayer’s new ruling for her Yahoo employees has put working remotely up for public discussion.

PR professionals have to expect the unexpected, and it’s extremely important to be connected and have fully functional communications tools at all times. Travel is also an essential part of our jobs so regardless of our physical location, face-time with clients and reporters is crucial.

DGC have been working with global technology company, TalkPoint, for some time, and we are well-versed in their SaaS cloud-based webcasting tool, Convey.

In a recent survey TalkPoint conducted, webcasting was said to greatly increase business efficiency. Here are some takeaways for consideration:

  • Scalability:  Webcasting enhances business communication by enabling distribution to larger audiences (38.8 % of respondents said  this is the primary reason for hosting a webcast)
  • Minimizing costs:  Webcasting reduces the need for travel which in turn reduces budgets (in some cases by more than 30%)
  • Increased turnout: Hosting events via webcast can increase turnout (69.9% of survey participants would rather use a webcast than attend an in-person meeting)
  • Convenience: Offering mobile webcasts enables attendance from any location (62.1% of people would rather give up coffee than their mobile device!)

TalkPoint doesn’t just create easy-to-use technology and make your CFO happy, it also turns data into a mean infographic. Check it out!

talkpoint_infographic

Help Wanted: Future Media Professionals Need Apply

Helen Gurley Brown, former Editor of Cosmopolitan Magazine, announced last month that she is donating $30 million to Columbia University and Stanford University in memory of her late husband, David Brown. What do two schools with two of the top ten endowments in the country need this type of money for, you ask? The David and Helen Gurley Brown Institute for Media Innovation.

According to Columbia and Stanford, the institute “will encourage new media, promote innovation and prototypes, and recognize the increasingly important connection between journalism and technology.” In an industry that continues to evolve in direct correlation with the digital space, this is a huge step forward in educating future media professionals. But what if your university doesn’t have a media institute? Here are DGC’s top three tips for pursuing a career in media/communications…no matter where you go to school:

  1. Intern. You may learn some of the basic concepts behind media/communications in your Marketing 101 class, but nothing you learn in the classroom will prepare you for your first job. Try to pursue as much internship experience as possible. Not only will it give you better insight into your future career, but it will also help you determine if the field is right for you.
  2. Read the news. Half the battle of the media/communications industry is keeping up with what’s happening. If you are well-versed on current events, you’ll be setting yourself up to win.
  3. Network. The job market remains tough to navigate. Make sure you are reaching out to your contacts on a regular basis so you are not missing any opportunities. And this doesn’t just mean via email. Recruiters are finding candidates through all manner of social networks these days, including Facebook, Twitter, LinkedIn and others, and hiring those who show savvy and persistence online.

Are you one of those people who kick-started your career via social media? Tell us how! Are you looking for a job in the communications industry? Reach out to us in the comments section below!

Scandal is just a Brand Opportunity in Sheep’s Clothing

M.I.A.’s Super Bowl finger flip may be old news now, but we thought the topic was relevant considering our recent post on crisis communications.

Arnell Group CEO, Sara Arnell, explains how scandals like this can actually be great branding opportunities – and how companies can effectively take advantage of set-backs to grow positive awareness.

Read more on Fast Company

DiGennaro Communications Forms Partnership with London-based Eulogy

DiGennaro opened its doors in Manhattan some six years ago, methodically building a practice that makes us the go-to B2B PR shop among advertising and marketing firms. This week, we took a leap across the pond, solidifying our strategic partnership with London-based PR shop Eulogy to offer best-in-class communications for the ad-marketing space, as PRWeek reported. The full announcement can be viewed here.

WPP companies MEC and The Brand Union are the foundation for this expansion because both are multinational marketing agencies with a London presence. We just want say thank you to all of our clients and to the dedicated staff on both sides of the Atlantic, who made this possible.

Chummy Rummy

Like any good politician, Donald Rumsfeld is making the rounds with a speaking tour on the heels of releasing his memoir. Recently he stopped by the Russian Tea Room to speak to the Hudson Union Society and tell his story.

Politics aside, from a PR perspective, Rumsfeld did an excellent job. During the hour long one-on-  one interview he was charismatic, easy going and even made a few jokes at his own expense. He  engaged the audience with interesting off-the-cuff remarks, while still staying very much on point  with his agenda to plug his book.

And while there was technically someone interviewing him, Rumsfeld was running the show. He answered questions with ease, telling stories of Nixon and Eisenhower and only briefly touching on sensitive subjects like 9/11. When a “hard ball” was lobbed his way, he answered the question directly, but made sure to end on a lighter note.

Whether you love him or hate him, and with Rumsfeld there’s no in-between, many walked away from the interview with at least one good laugh because he was quite the humorous raconteur throughout.

So, to Rumsfeld’s communication team, we here at DGC tip our hats to you for a job well done in making a polarizing figure a little less controversial for at least an hour

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