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DGC Rewind

This is the first in a series titled “DGC Rewind”, pioneered and written by our summer intern, Julia Tomasek.

Before finding our niches in the whirlwind world of PR, many of us here at DGC have experienced an array of previous jobs that were interesting, unexpected, and even humorous, helping to enrich our already effervescent office environment.

By digging into the past employment of my fellow coworkers, I aim to showcase the diverse pool of characters we have working here at DiGennaro Communications. The “DGC Rewind” blog series will introduce readers to the multi-faceted experiences of my coworkers that shaped the unique, hard-working individuals they are today.

DGC founder Sam DiGennaro (aka Sammy D) used to spend her college summers supervising rowdy kids as well as manning a mini-bus to transport them to and from “the world’s best day camp.” A favorite among campers and counselors alike, Sam had patience and bottomless energy, two traits that won her the “Counselor of the Year” title at the camp.

Sam’s “celebrity” status at the camp even landed her a spot in their national commercial, where she was shown directing her troops into the mini-bus she drove, transporting them to a typical fun-filled day at camp. (See video at 0:09).

DGC’s President, Howard Schacter, also has a noteworthy occupational past. In the mid-90’s, Howard’s sports-marketing/PR job sent him on a month-long journey to the Maui Invitational NCAA Basketball Tournament–all expenses paid. It was an ideal trip for the self-proclaimed basketball junkie, providing Howard the opportunity to meet some of his favorite players and coaches like Dean Smith and Bob Knight.

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Above, DGC’s Howard Schacter presides over a press conference with University of North Carolina’s Coach Dean Smith and guard Jeff MacInnis at the 1995 NCAA Maui Invitational.

However, the saying “work hard, play hard” definitely resonates here, as Howard and his colleagues were responsible for transforming Chaminade University’s small-scale recreation center into a major venue to facilitate media coverage and relations for the 75 press who attended the event. Howard’s experience with this sports-marketing firm is reflective of DGC’s brand message that working hard does not necessarily have to be painful. It can be fun, too.

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