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SXSW 2013: The Four Cs of Success, Brought to You by GSP and Friends

Goodby Silverstein and Partners assembled an all-star panel at the Driskill Hotel Sunday night in Austin, “So When the Hell Do You Sleep,” but the real meat of this packed session was how a group of uber-achievers create, invest, manage and generally take the world by storm.

Hosted by Jeff Goodby, Co-founder and Co- chairman of GSP, the panel included: Paul Bennett, CCO of Ideo; Damian Kulash, lead singer of OK Go; Ivan Askwith, Sr. Director of Digital Media for Lucas Films; Aileen Lee, partner, KPCB; Bing Gordon, partner, KPCB; and Livia Tortella, Co-President and COO of Warner Brothers.

GSP panel at sxsw

The panel’s beautifully designed set

So how does one become massively successful?  Practice the 4Cs:

Collaboration: All agreed collaboration is the key to creating great work and great organizations.  Said Bennett, “the number one skill we seek in talent is collaboration. If someone says we before I, that’s what we look for.” Lee pointed out that smart people sharing ideas in conversations can be even more valuable than degrees, “it’s about being in these Petri dishes.”

Confidence: Over-achievers do in fact experience pangs of self-doubt – Askwith dubbed it “healthy neurosis–” but part of their success comes from comfort with failure. Goodby summed it up: “Creativity is about being confident and fearful at the same time.”

Conviction: Trust your gut. OK Go, a band credited with helping to reinvent traditional music industry business models — not to mention music video aesthetics –releases video content they like, even if it garners less-than-favorable feedback from executives and internet commenters.  Lee cited regret over not listening to her own gut when she had the opportunity to invest in white-hot mobile payment app Square but passed because she was counseled against it.

Cool: “The reason SXSW works is because you don’t go to work for a week, you hang out with people, drink with them and just chill,” Kulash said.  Sometimes you have to take the pressure off and relax– ever notice how your best ideas come in the shower?  Last night’s session ended with an 8-minute acoustic set from Kulash and his band OK Go. A small, intimate show in a historic Austin hotel — what’s cooler than that?

Damian Kulash and OK Go treating Goodby Silverstein and Partners' panel guests to some music

Damian Kulash and OK Go treating Goodby Silverstein and Partners’ panel guests to some music

Cannes Lions Day 3: Round Up

Goodby Silverstein & Partners held a panel in Cannes about the launch of the new Chevy Sonic… The San Francisco-based agency also picked up a Mobile Gold Lion– for the Chevy Game Time app. More details on the work can be found here… Congratulations to WPP’s MediaCom, whose offices in Germany, Israel and the U.S., won a combined total of six Cannes Lions this week: In the “Other Consumer Products” category, MediaCom Germany nabbed a Silver Lion for its Hasbro campaign, “Office War: Helping Germany Have Fun at Work.”  A Bronze went to MediaCom Israel in the “Best Use of Ambient Media (Small Scale)” category for its “Danger! Dog Poop” initiative for Mokesh – The Coalition For Mine-Free Israel. MediaCom USA and its WPP sibling Grey Group won a Gold Lion for the Canon “Project Imagin8ion” campaign. Three other Bronze Lions went to MediaCom on campaigns for Mars Wrigley, VW and P&G… Blast Radius was in Cannes represented by, among others, Jeroen Matser, Head of European Strategy, and Gurval Caer, CEO and president. Click here to learn what inspires Matser’s creativity and Caer’s thoughts about digital—“Digital is dead,” he says. “Long live engagement.”

 

 

Four DGC Clients Make Ad Age’s A-List

Advertising Age AdAge Agency A List 2012 DGC DiGennaro Communications winnersA huge congratulations to Arnold, Goodby Silverstein & Partners, Organic and Translation – four DGC clients who made this year’s Ad Age & Creativity‘s A-List issues!  We’re incredibly proud of each for achieving this wonderful accolade. Here’s a little more about what each agency was honored for:

    • Arnold: Arnold earned the #10 spot on Ad Age’s A-List for impressive 2011 revenue growth, thanks to new business wins from Dell and Tribe Hummus and growth from existing clients like Volvo, Hershey and Ocean Spray. Arnold’s work for Progressive got special mention. Who doesn’t love Flo, the customer-service rep Arnold created for the brand? In addition to driving results, Flo was one of the most popular Halloween costumes of 2011. Progressive’s CMO says he treats the agency as “part of my extended staff.”
    • Goodby, Silverstein & Partners:  Goodby, Silverstein & Partners was named to Creativity’s A-List. Creativity editors called out the agency for striking a “technical and touching” tone with its Chevy “Then and Now” campaign. Also lauded: the agency’s stunts for Chevy, which included sending a Sonic on a digital remote-controlled bungee jump.
    • Organic: Organic was named Comeback Agency of the Year, thanks to an incredible new business run in 2011 following a recession-induced loss of two marquee accounts the previous year. Organic brought in more than 10 new pieces of business in 2011, brands like Pepsi, The Hartford, Hasbro, and more, and launched its first-ever TV spot, a collaboration with acclaimed filmmaker Darren Aronofksy, for the Meth Project.  It’s no wonder their client Kimberly-Clark called them “the smartest guys in the room.”
    • Translation:  Translation was honored as a standout agency of the year, thanks growing revenue by a staggering  60 percent last year and doubling their headcount. Translation received praise for bringing in major clients like Coca Cola and, Nokia. Next to come from Translation: a Super Bowl spot for Anheuser-Busch’s Bud Light Platinum.
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