Many marketers strive to be known for innovation and creativity, and just as many think Apple has led the charge in consumer products. But on April 4, Google announced Project Glass, its augmented-reality concept eye wear that proposes to present information displays to users based upon voice and motion commands. The announcement was accompanied by an interesting demo of how the glasses might work.
The video touts the perks of Project Glass, and they seem similar to what we’ve seen in futuristic movies such as, Minority Report , Star Trek and Blade Runner, among others. However, as with all new technology, one must ask, do these new “benefits” come at a price beyond money?
Surely Project Glass provides a huge opportunity for Google to showcase its product innovation and to plant a stake in the ground for the future of communications and interactivity.
The geek in me feels excited that Google has presented us with “The Final Frontier” so to speak, but we may not be ready for such a future. Over the past year, we’ve witnessed consumer backlash around how marketers and other entities share personal information gathered online, and Google is one of the companies being scrutinized. The next challenge for Google will be to help non-believers feel comfortable that their privacy will not be invaded and that Project Glass is a realistic venture.
But with Project Glass, Google has established a leadership position in the burgeoning augmented-reality space. Just an announcement about this new product helped Google show the world that Apple is not always “first,” and gives Google a chance to set the stage in taking augmented reality to the next level.
Good advice isn’t always easy to find. But sometimes there are people you work with, at industry associations, in books, or even family that can dish out advice when you need it most and leave a lasting impression in the process. These words of wisdom can often be the driving force behind bigger business philosophies and life lessons that encourage individuals to find new ways to achieve success.
In a recent article from Business Insider, the world’s most recognizable executives shared the best career advice that they’ve received over the years. Eric Schmidt, executive chairman of Google, said the best advice he ever received was to say “yes” to things. Maureen Chiquet, global CEO of Chanel quoted Mickey Drexler, CEO of Gap, who said “you’ve gotta learn to listen.”
No matter what—or who—is your source of inspiration, everyone has that one memorable motto that helps them get out of bed in the morning and attack the work-day. Here are few gems from the DGC team:
- “A handshake says everything about a person – make it firm.”
- “Never hear the first ‘no.’”
- “Just because we work nine-hour days doesn’t mean you have a full nine hours to accomplish everything on your to-do list. Plan for interruptions.”
- “Asking questions does not make you stupid—it makes you inquisitive and thorough.”
- “Hire people who are smarter than you.”
- “Get on the board of a powerful women’s organization.”
- “Make sure that every time you make a mistake you know what you’ve learned and you try your best to apply the learnings next time.”
- “The day you stop learning is the day you should quit.”
Whether you’re fine-tuning your first-impression methods or extending your education, the key to a successful career is growth. Richard Branson, founder and chairman of Virgin Group said it best: “My mother always taught me never to look back in regret but to move on to the next thing.”
What’s the best work advice you live by?
On October 5, MEC’s Managing Director of Digital Trading Rich Astley joined GroupM CEO Rob Norman, Head of MEC’s Team AT&T Dennis Donlin, Myxer‘s Mike Carson and Google’s Torrence Boone for a free-wheeling discussion on the Silicon Valley and Madison Avenue divide during Advertising Week 2011. Presented by MEC, the panelists took an in-depth look at the disconnect between future thinking digital companies’ frustrations with agencies who are too slow in their world, and the agency frustration with the latest craze that doesn’t actually move the needle on client metrics.
We caught up with Rich quickly after he finished the panel and here, he reflects on his experience and the takeaways for bridging this buzzed-about divide.
DGC had a chance to hear from Google Managing Director Torrence Boone about Eric Schmidt, executive chairman at Google, being named Media Person of the Year at the Cannes Lions this week. So we thought it only proper to follow up that clip with an article from Adweek‘s Dylan Byers, who covered Schmidt’s speech this week.
If you want to understand how visionaries think, we suggest you read this. Here’s a snippet to entice you:
What does Schmidt’s future look like? “So I’m in Cannes and I want to buy a T-shirt,” he said. “My phone should be saying, ‘You can turn left here and go get 30 percent off your favorite brand.’ Then I go to the store and pay for it on my handset.”
In other words, your phone will know what you want and it will allow you to pay for it without a credit card. “The best thing would be if Google knew what you wanted without you having to type it in,” Schmidt said. “With your permission, with a mobile phone we can trigger search queries about where you are.”
What does your mobile future entail?
We caught up with MNI’s Vice President of Digital, Matt Fanelli, at OMMA’s first Tablet Revolution Conference on June 6 in Manhattan and asked him about the best ad campaign he’s seen deployed on a tablet device so far.
Matt moderated a panel at the conference titled, “Not the Web and Not the Phone – Ad Networks Find a Place at the Table.” The conversation focused on major mobile and Web ad networks and how the oversized touch screens on tablet devices influence creative marketing messages and business models. The panelists were: Tom Limongello, VP of Marketing, Crisp Media; Jesse Marmon Haines, Group Marketing Manager, Mobile Ads, Google; and Marcus Startzel, SVP, Sales, Millennial Media.
What’s your take on the best tablet ad campaign to date?