Wednesday was another big day for Facebook. In addition to hosting its first ever Marketing Conference, which viewers could watch via live stream on the Facebook site, Facebook also launched its Timeline pages for brands. New features include an updated layout with a cover photo, the ability to edit content without having to open separate pages, and opportunities to add content that spans the course of the brand’s lifetime to date.
But how will consumers respond to this new brand page format?
Before Facebook launched brand Timeline pages, it launched personal Timeline profiles. Similar to the brand Timeline pages, users can upload cover photos, edit content in one place and add information to past years to create a more robust illustration of the entirety of their lives to date. Some people have jumped at the opportunity to update their profiles, while others have found the format to be confusing, overwhelming and miscommunicated.
“I’m not really using it,” says DGC’s Kendra Peavy. “Every now and then I take a peek, but I think more time needs to pass.”
DGC’s Erin Donahue feels similarly: “I still have no idea what Facebook Timeline really is. I don’t think it was communicated to users properly. Now one person’s page looks different from the next. I like that Facebook is evolving to meet the needs of consumers, but I wish it was easier to comprehend, and I wish there was some sort of guide for how Timeline works.”
Facebook’s mission is “to give people the power to share and make the world more open and connected.” From the beginning, it has achieved this through constant growth, innovation and adaptability. In the grand scheme of things, Timeline is just one of many changes experienced by the Facebook community over the past eight years. So will people get used to these changes as they have in the past? Share your thoughts on Facebook Timeline for brands and people in the comments section below.
It doesn’t matter where you go for your news—everyone is talking about Super Bowl XLVI right now. Here at DGC, we’ve probably read just as many articles this week about game predictions and player line-ups as we have about the 2012 election—in fact, I bet if Eli Manning announced his candidacy after the game he’d probably be our next President.
But, despite what most of us might think, the world doesn’t always revolve around football (this coming from an avid Ohio State Buckeyes fan). So, if you don’t have a spot airing during the big game, or a POV on the action, here’s a selection of recent stories you may be able to capitalize on in the meantime to earn some media real estate:
- Apple announced its best quarterly earnings to date for Q1 2012. The company brought in $46.33 billion in revenue—almost double what Apple made last year at this time. How can Apple’s competitors compete with results like this?
- Obama’s State of the Union (SOTU) address scored at an eighth-grade reading level on the Flesch-Kincaid scale. All three of his SOTU addresses rank among the six lowest scoring addresses ever, and are–on average–more than two grades lower than those of his 12 most recent predecessors. What does this say about Obama’s approach to reaching his constituents? Does the decreasing reading level of the SOTU reflect poorly on American society?
- Newt Gingrich and Mitt Romney continue to battle it out for the Republican nomination, with Gingrich getting defensive in response to questions about past failed marriages, and Mitt Romney fielding allegations that his tax returns detail funds not identified in his ethics forms. Do you think they’ll be able to move beyond these issues to have a real chance at the Presidency?
- In its first year implementing its new voting system, the Academy Awards announced an odd number of movies in the running for best picture. They include: The Artist, The Descendants, Extremely Loud & Incredibly Close, The Help, Hugo, Midnight in Paris, Moneyball, The Tree of Life and War Horse. Why is this relevant? Will social media play a role in this year’s awards ceremony?
If you have a strong opinion on the timely topics above and some credentials to back them up, then you have a chance to get in the news…despite the country’s current fascination with football. Leave us a comment with your thoughts below.
Unlike the 1960’s, a decade of mass marches and angry protests, the second decade of the 21st century has brought people from all walks of life together for new types of demonstrations – outdoor sit-ins, Twitter-fueled protests and digital blackouts. Yesterday, more than a dozen powerful and highly trafficked digital entities like Wikipedia and Craigslist blacked out their sites (or logos in Google’s case) to protest a pending anti-piracy legislation that comes to the floor of Congress next week.
Whether you’re in agreement with PIPA and SOPA bills or prefer that they crash and burn, it’s worth noting the value of this 24-hour movement in showcasing how executives can effectively take a public stand on issues that align with their business objectives. While an extreme form of thought leadership, it demonstrates how a clear message, passionate stance and strategic action can create awareness with large audiences.
Finding YOUR Voice
We understand that not all execs have the same tools or community at their fingertips to create such a powerful turn of events like yesterday’s blackout. But every successful executive does have something of relevance to say to an audience – large or small. And every day, we help executives from all types of industries to find their voice and authentic messages that resonate. This comes naturally for some individuals, and not as easily for others. Many business leaders are good at what they do, but don’t have the tools or training to look deep inside to better understand what drives their success– and how to transform those traits into a sale-able platform.
So here are a few takeaways to help you find your “blackout” voice:
- Ask yourself — what am I passionate about? Then Google these terms and see what kind of results surface. A lot? A few? The less you see the more likely you are to be on to an original idea that others want to hear – they just don’t know it yet.
- Think of news that affects your business or industry points-of-view that you disagree with and then put those thoughts on paper. They may not be perfect out of the gate, but a smart, contrarian perspective can be the starting point to a bigger discussion and dialogue with the industry.
- Determine who would benefit most from hearing your point-of-view. If it’s you, then you may need to rethink your platform. But if it is you and other constituencies, then determine how to reach them. Think about your digital communities, your networking groups and go from there.
There is no exact science to finding your voice or developing a platform that will resonate. Researching, asking questions, and taking advice from sound, trusted sources will guide you to formulate a strong POV for your business.