Posted by Amelia Vereb
David Fincher and Aaron Sorkin may have showed the world that Facebook was created to help college students hook-up, but since then, “The Social Network” has evolved into a vehicle for interaction among its members, job recruiters, entertainment artists, academic institutions and even consumer brands.
Despite these open lines of communication, not all brands know how to effectively engage with their online audiences. Take Chapstick, for example, which late last year got itself into a “social media death spiral” after posting a weird image on Facebook and quietly removing negative comments left by viewers on its Facebook Wall. A bit passive/aggressive if you ask us.
With this in mind, the DGC team has compiled the following tips to help you and your brand avoid social media suicide:
- Don’t forget what you stand for. Posts on your Facebook page should be consistent with your marketing, advertising, news, etc. Make sure your Facebook strategy sets you up to achieve the same goals that you aimed to accomplish from day-one.
- No time like the present. Facebook continues to evolve and offer new ways for users to represent themselves online. Make sure you’re using the latest tools so you put forth a page that is relevant and creative.
- The power of Facebook compels you. Provide useful and interesting information for fans to react to and share. If you need an example, The New York Public Library’s Facebook page is the bee’s knees.
- READ. Your fans are constantly interacting with you on Facebook, so take a look at what they have to say. The easiest way to build brand loyalty is to let them know that you are listening.
- Keep it coming. Fans are more likely to stick with a brand’s Facebook page when the brand stays engaged—even if it’s just one post a day—so push out content on a regular basis and watch your network grow.
Do you have other tips for maintaining an active Facebook brand page? Share them in the comments section below!