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Managing Leads…at SXSW

The DGC team met C.J. Cunniff, Sr. Marketing Director at SmartLead (, a full-service, lead management company, on one of our many shuttle rides to and from the Austin Convention Center. As someone who comes to SXSW every other year or so, we asked him to give us his thoughts on SXSW, as well as share his insights on what companies should be doing to better manage their customer leads.

Here’s what he had to say:

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