Mobile World Congress 2016
Day One has closed on the Mobile World Congress in Barcelona, the largest conference in the world dedicated to the art and science of mobile technology. It’s a gathering of the greats who believe passionately in unlocking mobile’s untapped potential.
Mobile video was a headline theme of the day and the topic of a colorful debate in the “Mobile Video Explosion” panel discussion. It was an all-star line-up of the industry’s best mobile players – from Facebook to YouTube to Viacom to Netflix – each sharing their unique points of view.
Facebook’s Head of Global Tech & Telco Strategy, Jane Schachtel shared her views on how video is pushing the boundaries of innovation by creating immersive experiences for people and businesses. Facebook is seeing numerous brands seizing upon this opportunity and firmly believes that video is, “the” global medium that transcends language barriers and sparks great creativity.
“We’re building a canvas for businesses,” said Schachtel. “If the content is relevant, people will create it and continue to discover it. The richness and relevance on your newsfeed is what’s helped drive such explosive video growth at Facebook.”
Alex Wellen, CNN’s chief product officer, explained how the app, CNNgo, is tracking every story in real time, each minute of the year, annotating real frames with every piece of live content that augments the story.
But there are challenges at the 24 hour news network. CNN “needs to be a technology and storytelling company at the same time, and it’s really tough to be famous for both,” mused Wellen.
There’s good news, though: “People are now binging on [Anthony] Bordain, when no one had consumed news programming like this in the past.”
David Benson, Director, Brand Strategy EMEA for YouTube, agreed about binge watching mobile video content, which he said is driving deep change in the market. Benson added that 400 hours of content are uploaded via YouTube every minute.
“The way in which we consume and connect has been rewritten by mobile,” Benson added. He posited there’s no more water cooler chatter and comparing notes about, “what you watched last night.” In its place, we have become a culture of spoiler alerts and binge-watching.
“We’re having less sex as a result,” said Benson, who cordially invited us to chat with him after the panel for more info on the “sex” stat.
The consensus among all the panelists: Mobile is exploding and there’s an obligation to continue to make great content — via stellar storytelling — so that people will to want to engage.
In his day-one closing keynote, the one-and-only Mark Zuckerberg took the video discussion to the next level saying that video will have to get increasingly better for virtual reality; in particular, resolution will have to be very high.
Zuckerberg closed with something important to consider, “Video is just as big in 2016 as mobile was in 2012. Bandwidth opens up desire to make and consume videos, which makes the developers want more, which ultimately perpetuates demand.”
A great finish to a great opening day.
I am looking forward to a week of seeing and hearing about the technology and creativity that is going to reshape our world.
More soon. #MWC16 #MWCVID
The DGC Roundtable is moderated by our Fall Intern, Jamie Kurke.
The early buzz around the DGC bullpen this week stemmed from Yahoo’s investment in SnapChat. With the latest app to be acquired/invested by a big brand, our question this week was:
What’s the next big app / your favorite app that everyone should use?
Peyton McCarthy, Account Coordinator:
Timehop – I don’t think it’s new to everyone, but it is to me and it’s fantastic. It keeps an archive of your social network posts/statuses and allows you to see exactly what you were up to in years past on that exact date. It’s almost like an effortless diary or time capsule. Definitely would recommend to anyone who is an avid user of social media – sometimes things I don’t remember pop up and they happened just a year ago. Sometimes they are from a bit farther down memory lane and can be a bit embarrassing, but always great material for a #TBT
Kathy Sampey, Vice President
I don’t know about the ‘hottest’ app, but my favorite one is Best Parking, which helps me find parking garages near my Manhattan destinations for the best price.
Jamie Kurke, Intern
As someone who is attached to her phone at the hip, I try out new apps on a pretty regular basis (mainly puzzle games, to be honest, but I’m pretty sure no one else will be captivated by those.)
My latest and greatest find is Snap, by Groupon. It’s amazing for anyone looking to save a few bucks on groceries without having to wait in that mind-numbing Trader Joes line. All you have to do is browse the app for products on promo, buy them at ANY store, send in a picture with proof of purchase, and after you’ve saved $20, you get a check. Where has this been all of my life?
Another great one for New Yorkers is the Transit App, which gives real-time updates on the nearest public transportation. It’s a really great time-management tool– especially when it comes to those pesky trains (ahem, NQR) that don’t post their departure times in the station.
Patrick Wentling, Account Executive:
It’s by no means a “new” app, but the one that’s really changed the way my friends interact is Venmo. Simply put, it serves as virtual cash from your bank account to transfer money to your friends. While most banks play nice with each other within the same network, Venmo is bank agnostic. Gone are the days of “I have no cash” or massive headaches over splitting a restaurant bill. Venmo allows you to pay up (or charge up) right away so everybody endures the same damage.
The other app that is useful for New Yorkers is an app our President Howie Schacter referred to me called Exit Strategy, which gives a map of subway stations and where each staircase will take you above ground, and what subway car you need to take to be close to it. It’s a “premium app” but very worth it to save time while in the underbelly of NYC.
Jules Smith, HR Director
GreenHopping is one of my favorite new health apps…
It makes being healthy in the city and when you travel so much easier!
This app helps the green consumer seek out and access healthy eateries by placing all vegan, raw, gluten-free and vegetarian restaurants, as well as green juice bars, cold-pressed juice bars, green smoothie bars and health food stores on an electronic map locate via a GPS mobile application. I love it for me because I am obsessed with juicing and love it for my kids so they can eat out with healthy delicious options!
Gemma Pollard, Vice President
Noted: an app that helps you remember bars/restaurants/places you want to go, saving new searches on Yelp everytime someone says “Where should we go tonight for dinner?”
Pocket: couldn’t love Pocket (formerly Read It Later) more. I have to consume a lot of content each day and Pocket lets me delay reading of non-urgent stories/articles until I have time (even if I don’t have wifi)
Evernote is a no-brainer for lists, but I love that I can access all of my notes seamlessly across devices, or through any web browser
Sara Ajemian, Account Director
Gemma introduced me to Noted – it’s an excellent app that lets you save best places you’ve been to or those that friends have recommended. So when you’re on the go and unsure of where to eat/say/drink, you can pull up a map of wherever you are give yourself a digital memory jog.
Kelsey Merkel, Senior Account Executive
I do find the Venmo app to be extremely useful and secure. With Venmo you can make and share payments instantly. Since not all banks allow seamless bank-to-bank transfers, Venmo makes it easy to deposit money directly from your chosen bank account into the bank account of the person of your choice.
Normally I would be skeptical on this type of app in terms of security, but with all of the talks about Apple’s new Apple Pay with the iPhone and Google Wallet, mobile payments are sure to be something that will continue to gain attention and consumer use in the coming months, proving that security is really a non-issue.
The nature of business today is online and always plugged in and Marissa Mayer’s new ruling for her Yahoo employees has put working remotely up for public discussion.
PR professionals have to expect the unexpected, and it’s extremely important to be connected and have fully functional communications tools at all times. Travel is also an essential part of our jobs so regardless of our physical location, face-time with clients and reporters is crucial.
DGC have been working with global technology company, TalkPoint, for some time, and we are well-versed in their SaaS cloud-based webcasting tool, Convey.
In a recent survey TalkPoint conducted, webcasting was said to greatly increase business efficiency. Here are some takeaways for consideration:
- Scalability: Webcasting enhances business communication by enabling distribution to larger audiences (38.8 % of respondents said this is the primary reason for hosting a webcast)
- Minimizing costs: Webcasting reduces the need for travel which in turn reduces budgets (in some cases by more than 30%)
- Increased turnout: Hosting events via webcast can increase turnout (69.9% of survey participants would rather use a webcast than attend an in-person meeting)
- Convenience: Offering mobile webcasts enables attendance from any location (62.1% of people would rather give up coffee than their mobile device!)
TalkPoint doesn’t just create easy-to-use technology and make your CFO happy, it also turns data into a mean infographic. Check it out!
Shane Ginsberg, SVP of corporate development at Organic, said this year mobile came into its own as a category and as an advertising and experience platform. It will be increasingly important.
Ginsberg also said he enjoys the serendipity of the Cannes Festival of Creativity, getting to meet and work with new people from all over the world. Being surrounded by so much creative work is a source of constant stimulation, he said, and he was looking forward to the Organic Story Slam in which people would speak extemporaneously about their worst day in advertising.
NewMediaMetrics co-founder Gary Reisman had an unusual start to his moderating duties at the Digital Hollywood Media Summit on March 8 in New York. Just as he introduced the panelists to a packed room concerned with the issues around Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile, an attendee wandered in talking loudly on his mobile phone, completely oblivious to proceedings. After a few moments of stunned silence during which the phone conversation was the only sound in the room, the caller looked around sheepishly, apologized and exited. Hilarity ensued among the panelists followed by what turned out to be a lively, sometimes combative, hour-long debate: Eugene Becker, VP, Analytics, Xaxis; Bob Ivins, VP of Data & Research, Comcast Spotlight; Scott McKinley, EVP Advertising Effectiveness, Nielsen; Debbie Solomon, Managing Director, Business Planning, MindShare; Mark Pascarella, CEO, uberVU; Jeff Plaisted, Senior Director, U.S. Sales and Strategy, Mobile & Skype Advertising, Microsoft; and Dr. Raymond Pettit, VP of Market Research, PRN. Click the video to get Reisman’s take on one of the more compelling insights.
A lot has been written about the challenges and complexity of designing great content for the smaller screens of mobile devices. But it can be done, and if mobile is going to earn brand marketing investment, it MUST be done. Last week at ad:tech, Live Nation Network’s President, Russell Wallach, delivered a keynote speech on the opportunities for brands to interact with music fans via the mobile device, before, during and after the show.
Below is an interview Russell did right after his speech with mobiThinking discussing the innovative ways brands are tapping Live Nation to reach their desired customers via the excitement of music and the intersection of technology.
In a recent video interview with mobiThinking, Chet Fenster, Managing Partner, MEC Entertainment discusses why it’s essential for brands to have a mobile strategy. Chet explains that people spend more time on their phone than they do in front of the television, at work or even with their families. He also mentions that many don’t even turn off their phone at night! He feels that in the future, most people will access the web on the go.
Last Friday, Carbone Smolan Agency’s Partner and Design Director Paul Pierson took a moment to talk with DGC during PDN’s PhotoPlus Conference and Expo. He was onsite to discuss the role mobile technology is playing in the photography industry, touching on everything from the best apps on the market to the way brands can create magic with mobile innovation. In addition, he unveiled the agency’s latest initiative – Canon Idea Mine – an app developed for Canon and the Canon Digital Learning Center set to help inspire creativity with photographers (and fill an app need in the sector) before the holidays.
Take a look and let us know how mobile technology is transforming your industry.