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Mobile Web or Mobile App? Which Comes First?

In a recent video interview with mobiThinking, Chet Fenster, Managing Partner, MEC Entertainment discusses why it’s essential for brands to have a mobile strategy. Chet explains that people spend more time on their phone than they do in front of the television, at work or even with their families. He also mentions that many don’t even turn off their phone at night! He feels that in the future, most people will access the web on the go.

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