The Brian Williams story will ebb and flow until NBC figures out whether it will bring him back to the anchor chair following his six-month suspension, which began in February. As you may recall, Williams, the $10 million man, was disciplined for exaggerating some of his experiences reporting on the Iraq War, among other stories.
Williams has his supporters, not least the eight million nightly viewers he drew to the NBC Nightly News.
Some of the debate has revolved around Williams’ journalistic credentials or lack thereof.
Sam DiGennaro, founder and CEO of DiGennaro Communications, is in the camp that thinks his journalistic chops are beside the point and argues that this is more of a CRM story—the relationship Williams has with the general public and devoted viewers.
She writes on the Forbes Leadership blog that Williams’ situation is a cautionary tale for everyone: “In the age of social media, public and private citizens alike, not to mention brands, are at risk of being pilloried at any moment,” and offers some steps the anchor man can take to restore the public’s trust in his personal brand.