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Face-to-Face With Mobile’s Future

Mobile World Congress 2016

Day One has closed on the Mobile World Congress in Barcelona, the largest conference in the world dedicated to the art and science of mobile technology. It’s a gathering of the greats who believe passionately in unlocking mobile’s untapped potential.

Mobile video was a headline theme of the day and the topic of a colorful debate in the “Mobile Video Explosion” panel discussion. It was an all-star line-up of the industry’s best mobile players – from Facebook to YouTube to Viacom to Netflix – each sharing their unique points of view.

Facebook’s Head of Global Tech & Telco Strategy, Jane Schachtel shared her views on how video is pushing the boundaries of innovation by creating immersive experiences for people and businesses. Facebook is seeing numerous brands seizing upon this opportunity and firmly believes that video is, “the” global medium that transcends language barriers and sparks great creativity. image1.jpeg

“We’re building a canvas for businesses,” said Schachtel. “If the content is relevant, people will create it and continue to discover it. The richness and relevance on your newsfeed is what’s helped drive such explosive video growth at Facebook.”

Alex Wellen, CNN’s chief product officer, explained how the app, CNNgo, is tracking every story in real time, each minute of the year, annotating real frames with every piece of live content that augments the story.

But there are challenges at the 24 hour news network. CNN “needs to be a technology and storytelling company at the same time, and it’s really tough to be famous for both,” mused Wellen.

There’s good news, though: “People are now binging on [Anthony] Bordain, when no one had consumed news programming like this in the past.”

David Benson, Director, Brand Strategy EMEA for YouTube, agreed about binge watching mobile video content, which he said is driving deep change in the market. Benson added that 400 hours of content are uploaded via YouTube every minute.

“The way in which we consume and connect has been rewritten by mobile,” Benson added. He posited there’s no more water cooler chatter and comparing notes about, “what you watched last night.” In its place, we have become a culture of spoiler alerts and binge-watching.
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“We’re having less sex as a result,” said Benson, who cordially invited us to chat with him after the panel for more info on the “sex” stat.

The consensus among all the panelists: Mobile is exploding and there’s an obligation to continue to make great content — via stellar storytelling — so that people will to want to engage.

In his day-one closing keynote, the one-and-only Mark Zuckerberg took the video discussion to the next level saying that video will have to get increasingly better for virtual reality; in particular, resolution will have to be very high.

Zuckerberg closed with something important to consider, “Video is just as big in 2016 as mobile was in 2012. Bandwidth opens up desire to make and consume videos, which makes the developers want more, which ultimately perpetuates demand.”

 A great finish to a great opening day.

 I am looking forward to a week of seeing and hearing about the technology and creativity that is going to reshape our world.

 More soon.  #MWC16 #MWCVID

 

 

DGC Roundtable: Fall TV Season

The weekly DGC Roundtable is monitored by our current intern, Jamie Kurke.

This week, everyone at the office was buzzing about the return of the Fall TV season. With that in mind, this week’s question was:

As the Fall TV season kicks off, which show – new or returning – caught your attention this season, and why?

Kathy Sampey, Vice President:

The returning show that caught my attention is “Sons of Anarchy,” which for some reason, I’ve been following since its inception. It shocks me that it has so many female fans and exactly none of the commercials that run during the shows are targeted to women or even girls. This is the final season so I feel compelled to see it through even though last season wasn’t great.

Patrick Wentling, Account Executive:

Since that two minute trailer aired during 24 for Gotham, it’s certainly had the buzz and attention for many of my friends. It’s been curious to see all of the networks catch on to the superhero genre as a TV property following ABC’s S.H.I.E.L.D.  from Marvel. I worry about the longevity of the show – how long can Bruce Wayne be 12 years old? That said, it’s got the lore and studio budget to lay the groundwork for a strong show, it’s a matter of if the story can stay interesting. It’s overall a weak season for shows, as networks now embrace “52-week seasons” rather than individual seasons. That said, networks can’t afford to take a break with viewers and advertisers.

Sara Ajemian, Account Director:

How To Get Away with Murder! Shonda Rhimes knows how to make a hit – even if the New York Times’ Alessandra Stanley was entirely off base calling her an “angry black woman” – and I think everyone is chomping at the bit to see how Viola Davis’ talents will translate from the big screen to the small screen.

I’m also really excited for The Affair on Showtime. It’s got the best cast: Dominic Cooper (who’s BBC show The Hour was far too short-lived), Joshua Jackson (Bless us all, Pacey is back!), Ruth Wilson (who really shined as a crazy psycho in Luther), and Maura Tierney.

Maryliz Ghanem, Vice President:

Scandal: for the great pre-season buzz they generated via Kerry Washington’s clothing line at the Limited. Great way to energize their audience!

Kendra Peavy, General Manager:

Madam Secretary with Tea Leoni looks promising and leads into one of my favorite shows The Good Wife. I love that we’re seeing another strong female character join Alicia Florrick on Sunday night TV.

Jamie Kurke, Intern:

I’m ridiculously intrigued to see the reviews from (but not necessarily to watch) Black-ish. I’m always into shows that push the boundaries of political correctness and social statements. The promo posters are definitely something you have to look at twice to see if you read them correctly. For ABC’s sake, I hope people can take emerging shows like this with a grain of salt and appreciate the humor but there’s always that chance it’ll blow up in their faces…

In terms of what I can’t wait to binge watch for hours on end, however: Grey’s Anatomy- hands down. Maybe I’m the youngest person alive who is still die-hard though?

Some DGC Team Members just wanted to share their favorites shows, regardless of their marketing for the new season…

Claire Eisenberg, Senior Account Director:

I’ve finally jumped on the Netflix bandwagon and currently can’t tear myself away from House of Cards. What will Frank Underwood do next?! While I love the binge watching nature of Netflix, they sadly don’t always follow the fall TV timing. I’ll have to wait until February for season 3… I guess I’ll use all of my extra time to revisit some old favorites that are debuting on Netflix this month like New Girl and Parks and Rec.

Claire Higgins, Account Coordinator:

I can’t wait for Scandal! Olivia Pope rules all and I want to know where she disappeared to. Also can’t wait for Parks and Recreation’s final season, but NBC’s site doesn’t have a premiere date which is terrifying to me because it’s lit-erally an excellent show. I will say I was intrigued by Gotham, just because of all the hype before it even aired, but I tried to watch the pilot and the acting wasn’t really up to par for me. So no to that one.

Soraya Eltomey, Senior Account Director:

It’s not every day that a show loses its main character, and its season finale feels more like a series closer. But that’s exactly what last year’s episode of Homeland brought to the table. I can’t wait to see what’s to come for Season 4 – if it can survive without one of its leads (as well as its central storyline), or if it will successfully breathe new life into a show that arguably jumped the shark two seasons ago.

John Wolfe:

Favorite Shows in new Fall Season (all returning):

  • The Good Wife
  • Chicago Fire
  • Chicago P.D.

Why?  Because they all take place in Chicago—my hometown!

Chrissy Perez-O’Rourke, Account Director:

Some people get excited about the beginning of Summer, some get excited about Christmas – well, the kickoff of the Fall TV season is my favorite time of year and I couldn’t be more excited that it’s here! To pinpoint just one show that has piqued my interest this season would be impossible though. Many of my old favorites – Scandal, Nashville, Blacklist, Parenthood and Modern Family – are returning with promises of more drama and splashier plotlines than seasons past. And new shows that are debuting are also reeling me in with clever concepts and riveting characters – like How to Get Away with Murder, Mysteries of Laura and Marry Me. All in all, I don’t discriminate. Drama, suspense, comedy, rom-coms – I get hooked on most shows in the primetime lineup. So after the past few months of re-runs and bad reality TV I’m glad that the shows I have come to know and love are back on the air. From Olivia Pope to Rayna James, I feel like my long-lost friends are coming home after a long summer trip – welcome home ladies!

5 TRENDS IN 2011 AND PROJECTIONS FOR 2012

Last week Time Magazine chose the Protestor as the most influential person of the year – no surprise given that 2011 saw technology-enabled social movements from Tahrir Square to Zucotti Park fundamentally change the way people organize and make their voices heard.

Marketers should take notice –thanks to social media and technology that’s more affordable than ever, consumers have a megaphone to voice their discontent with price hikes, unfair policies, and changes in venerable services (see Bank of America, Netflix, etc).

That’s why DGC named 2011 The Year of the Consumer Backlash – and considered it the top 2011 marketing trend. Check out four others that have us – and our clients – talking.

5 TRENDS IN 2011 AND PROJECTIONS FOR 2012

  1. Year of Consumer Backlash – In 2011 Americans were being heard louder than ever thanks to expanding communication channels (e.g., Facebook, Twitter, etc.). Some organizations caved to demands such as Bank of America and Netflix, while others, such as Facebook, ignored the clamoring. In politics, backlashes reached a new level, as revolts fueled by Twitter, Facebook and blogs revolutionized governments around the world and in our own backyard.
  1. Madison Valley: From Pandora to Groupon and LinkedIn, IPOs of internet-based companies were hot in 2011 and show no signs of cooling in 2012, with Facebook and Zynga hinting at going public. As Madison Avenue becomes more closely tied to Silicon Valley, the opportunity for start-up media and marketing technology companies to get funded is greater than ever.
  1. Mobile Nation – 2011 was the year that the mobile space (with increased penetration of smartphones and tablets) saw true convergence—retail, music (internet radio) and TV with HBO Go and many other services. This will spell big opportunities for brands in 2012. Look for the smart ones to take a mobile-first approach.
  1. Bricks-and-Mortar and Digital Retail Collide — In 2012, expect to see more bricks-and-mortar stores incorporating digital into the physical shopping experience. We’ll see a rise in  iPads/tablet devices used as kiosks  in stores for inventory checks, online orders, and  customized product builds (i.e. for shoes, bicycles).
  1. Everything is Social – In 2011, social media reached new heights and influence. Twitter and Facebook didn’t just keep FX’s American Horror Story from being canceled (thank goodness), it helped protestors overthrow governments! Social media also found  a way to bring the traditionally “offline,” “online” through marketing efforts that infused TV (e.g., interactive TV advertising and social integrations during prime time TV) and radio (e.g., Spotify and Myxer Social Radio) with social elements. Also, look for social media to continue to alter the PR landscape, as communications professionals have more tools to listen and connect with influencers.
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