One of the most rewarding aspects of being a publicist is seeing a client in the news. And at DiGennaro Communications, that happens quite a bit: We are fortunate to have many clients with interesting points of view who, as a result, get significant amounts of “ink”—the physical and digital kind. To more fully salute and celebrate our clients’ thought leadership, we are launching a weekly blog series recapping some of our clients’ most notable media coverage. Here is a summary from last week:
In this video interview with International Business Times, Rapp Chairman Global Chairman and CEO Bob Horvath discusses Olympics-related advertising trends and touches on the upcoming presidential election. Overall, the industry is seeing an incremental ad spend of $5 billion to $7 billion for the May-November 2012 period because of these two events, Bob tells reporter Marias Krystian.
Speaking of major events, the 50th anniversary of Marilyn Monroe’s death was August 5. Brenda Fiala, SVP of strategy at digital ad agency Blast Radius, penned a piece last week for the MediaPost Marketing Daily blog on Marilyn’s legacy. Brenda eloquently writes: “Our fascination with Marilyn will likely endure for another 50 years or more, and her brand value will continue to increase, if her own star power is allowed to shine and fill our hearts with the wonder and sympathy for the woman who lived.”
In this Adweek piece, New Media Metrics Co-Founder and Principal Gary Reisman discusses the differences between blacks and whites when it comes to brand loyalty. African-American consumers are more emotionally attached to brands than whites, especially when it comes to media brands, according to the latest New Media Metrics study.We also saw some significant campaign news this past week.
Featured here is a MediaPost/Marketing Daily article about a new campaign for the Kimberly-Clark Scott brand led by Chicago-based Trisect, an ad agency with a “retail-first” approach. Aaron Noffsinger, a Trisect creative director, says people have a value radar, or “value sense,” for which Scott wants to rewards them.
The ad industry is nothing without its people. In this Ad Age column, Nancy Hill, president-CEO of the American Association of Advertising Agencies (the 4A’s), explains the need to educate young people about career opportunities in our industry. Nancy cites an Arnold Worldwide study that found that young people don’t know how they can apply their tech and entrepreneurial skills to advertising. In an era where high-tech companies such as Google and Facebook get so much play, the ad community needs to eagerly welcome and train tech-savvy young recruits.
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