Blog Archives

What TV Shows Will You Likely Watch This Fall?

Every fall TV season brings hits and misses – and the crop of new shows this year is no different.

 With the week of premieres on the horizon, Gary Reisman, CEO of brand strategy and content alignment company NewMediaMetrics, sat down with Lynette Rice, West Coast News Editor of Entertainment Weekly and host of “Inside TV” on Sirius XM 105, to reveal top insights and predictions from his company’s 2013 LEAP™ TV Study.

One of the top findings from the study  – the top 10 shows for the fall 2013 TV season that have a high probability for success are:

Rank

New for Fall 2013

Network

1 The Crazy Ones CBS
2 The Michael J. Fox Show NBC
3 Sleepy Hollow Fox
4 Ironside NBC
5 Hostages CBS
6 Almost Human Fox
7 The Blacklist NBC
8 Agents of S.H.I.E.L.D. ABC
9 Once Upon a Time in Wonderland ABC
10 Reign CW

For the past seven years, NMM has made these predictions with more than 80 percent accuracy by measuring consumers’ Emotional Attachment (EA) to show concepts – a nod to how the media industry should assess content with an evaluation at the front end of the production process.

On the EW radio show, Gary talked about the shows most likely to miss the mark with audiences this season and refuted the suggestion that this process could take the creativity out of content creation. Listen to an excerpt from the Sirius interview with Gary here and here.

 

The Hit Board Friday Feature

One of the most rewarding aspects of being a publicist is seeing a client in the news.  And at DiGennaro Communications, that happens quite a bit: We are fortunate to have many clients with interesting points of view who, as a result, get significant amounts of “ink”—the physical and digital kind.  To more fully salute and celebrate our clients’ thought leadership, we are launching a weekly blog series recapping some of our clients’ most notable media coverage.  Here is a summary from last week:

In this video interview with International Business Times, Rapp Chairman Global Chairman and CEO Bob Horvath discusses Olympics-related advertising trends and touches on the upcoming presidential election.  Overall, the industry is seeing an incremental ad spend of $5 billion to $7 billion for the May-November 2012 period because of these two events, Bob tells reporter Marias Krystian.
Speaking of major events, the 50th anniversary of Marilyn Monroe’s death was August 5. Brenda Fiala, SVP of strategy at digital ad agency Blast Radius, penned a piece last week for the MediaPost Marketing Daily blog on Marilyn’s legacy. Brenda eloquently writes: “Our fascination with Marilyn will likely endure for another 50 years or more, and her brand value will continue to increase, if her own star power is allowed to shine and fill our hearts with the wonder and sympathy for the woman who lived.”

In this Adweek piece, New Media Metrics Co-Founder and Principal Gary Reisman discusses the differences between blacks and whites when it comes to brand loyalty. African-American consumers are more emotionally attached to brands than whites, especially when it comes to media brands, according to the latest New Media Metrics study.We also saw some significant campaign news this past week.

Featured here is a MediaPost/Marketing Daily article about a new campaign for the Kimberly-Clark Scott brand led by Chicago-based Trisect, an ad agency with a “retail-first” approach.  Aaron Noffsinger, a Trisect creative director, says people have a value radar, or “value sense,” for which Scott wants to rewards them.

The ad industry is nothing without its people. In this Ad Age column, Nancy Hill, president-CEO of the American Association of Advertising Agencies (the 4A’s), explains the need to educate young people about career opportunities in our industry. Nancy cites an Arnold Worldwide study that found that young people don’t know how they can apply their tech and entrepreneurial skills to advertising. In an era where high-tech companies such as Google and Facebook get so much play, the ad community needs to eagerly welcome and train tech-savvy young recruits.

Interested in seeing additional media coverage generated by DGC?  Check us out on Twitter and Facebook, and check out our blog next week, when we will have another such round-up.

And if you liked this article, please share it. Thanks!

%d bloggers like this: