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New Year, New Us: DGC Gets Its Juice On!

With the new year comes health resolutions and, here at DGC, we embarked on an agency-wide juice cleanse last week.  

While we all had different motivations – to kick start healthy eating habits, rid our bodies of toxins (yes, maybe one too many eggnogs), or even just to try something new – we were in it together. The cleanse consisted of six juices ranging from green juice filled with kale, apple, ginger, spinach and cucumber, to a lemon drink with cayenne, and then everyone’s favorite, cashew milk with vanilla, cinnamon and agave. For those who needed a bite to eat, avocado, celery and cucumber topped the “safe cheat food” list.

I can’t say we were all in good spirits for the three days, but we’re all certainly feeling refreshed now and ready to take on 2014.

And aren’t we glowing?

Check out some of our reactions to the juice cleanse here with pictures to follow.

Megan McIlroy, VP, Group Account Director
I experienced a wide range of emotions during the cleanse, including alternating bouts of clarity, hunger, euphoria and what I think were mild hallucinations at one point. While I won’t be juicing again anytime in the foreseeable future, this was definitely a good exercise in clean eating – or clean drinking I guess – and a great start to the new year.

Patrick Wentling, Account Executive
After eating terribly over the break, I needed a good reason to start fresh in the new year, and this was the perfect opportunity. This was my first cleanse ever, and I was a little nervous about surviving for three days on just juice but endured the experience just fine. I don’t think I could have done it without our “juice support thread” which had us sending positive emails to each other each day and well into the night to not give in to eating solids. I’m not sure I’ll do it again, but I’ll never forget it.

Erin Donahue, VP, Group Account Director
This was my third juice cleanse, but by far my most fun. I have never cleansed with a group before so coming into work each day to commiserate with seven co-workers experiencing the same headaches, dizziness and straight-up hunger was a lot easier than going it alone. While my goal of the cleanse wasn’t to lose weight, it was more about clearing out the bad stuff to make room for the good stuff in 2014, losing four pounds was a nice side effect. I am most impressed by my colleague Pat and his dedication to the mission. The sole male in the group, Pat not only kicked our arses in weight loss (boys have it so easy), he barely complained and cheered the rest of us on as we suffered through the highs and lows. If I’m going to cleanse again in the future, I hope it’s with my co-workers at DGC!


Not Sure What To Expect In 2012? Don’t Worry—There’s A Resolution For That.

With every New Year comes a new set of resolutions. “My diet starts January 1.” “I’m going to ride my bike to work.” “No more checking my Blackberry at the dinner table.”

Although those of us in the PR world probably wouldn’t last a week resolving to do the latter, the DGC team has resolutions of its own that it intends to keep this year:

  • Get rid of the garbage. PR would be the perfect profession for a hoarder—we are terrified to throw away anything that might be remotely important. But, our projects change on a daily basis, so it’s crucial to keep a clean desk and orderly files.
  • Print less paper. Half the battle of keeping yourself organized is killing fewer trees. If you’re running into a client call and need an agenda, skip the printer and read it off your iPhone. This is the digital age, after all.
  • Add it to the list. The only thing better than the power of creating a to-do list is the satisfaction of getting to cross those items off once they’re finished.
  • Proofread. Proofread. Proofread. By now we all know not to underestimate the power of spell-check, but more importantly, if you’re sending a mail-merge, make sure you’re not a mass message to the same reporter who you grabbed drinks with last week.
  • Eliminate industry jargon. If you cringe every time your clients describe their work as “innovative,” then you shouldn’t use that word either. Cleanses are all the rage right now—why not try one for your vocabulary?

Unnecessary abbreviations and heightened green practices aside, the unanimous theme of 2012 seems to be a shift toward embracing the human element of the business.  That means more face-to-face interaction, picking up the phone instead of emailing and improving work efficiency to drive more meaningful results. Business is not just about making money—it’s about building relationships.

Do you have a New Year’s PR resolution? Let us know in the comments section below!

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