Lance Armstrong’s confession, though not in the least bit surprising, was one of the hottest news topics this week. In addition to how this affects him as an athlete and a celebrity, it also opened a can of worms as to how this affects his brand, his image, his reputation and perhaps most importantly, his foundation, Livestrong.
Though it may not seem like an obvious business story, Nick Balletta, CEO of TalkPoint, took a look at the situation from a business perspective and weighed in for a CNBC.com blog post. This is a great example of hijacking current events and pairing them with executive’s passion points. Nick is an athlete as well as a businessman, and he had a very strong point of view on the Lance-debacle, as you can read below. Do you think Lance will “Emerge-strong?”
CNBC.com | Friday, 18 Jan 2013
It wasn’t spousal abuse. It wasn’t animal abuse, it wasn’t murder. It certainly wasn’t child abuse or a subsequent child abuse cover up. Sound familiar? Unfortunately, they all sound familiar and are all too common when it comes to American celebrities, and in particular, professional athletes.
It was a lie, and for that, Lance Armstrong must pay and pay dearly he will. His titles, his awards, his medals and his legacy, are at best damaged, but in reality, mostly gone. Not even the secular confessional of Oprah can bring them back. Lance is done.
That’s Lance the athlete, but what about Lance the humanitarian and philanthropist? The cancer survivor and founder of Livestrong?
If you speak with anyone whose family member was treated for cancer at the University of Pennsylvania or the parent of a child who was treated at Cook’s Medical Center, you will definitely get a different perspective. How about the children whose parents fought cancer and they received counseling from Wonders and Worries or all of the Katrina survivors that received financial aid? How about the thousands of families over the last 15 years that have benefited from the support of Livestrong? They don’t care about the “lie,” they are living the truth.
In business terms, it’s time for “Philanthropist Lance” to go through a restructure. A Chapter 11 restructure is not the end for a company; it is a new beginning. It only works, however, if underlying assets have true value.
Conversely, the media pundits will tell you that “Athlete Lance” is finished. For “Athlete Lance,” they will say it’s not restructure time, but liquidation time; a Chapter 7 in business terms. In Chapter 7, you shut it down, unwind it, sell off the assets, go into the abyss and quietly into the night.
The parents, the survivors, the fighters, the families and the medical professionals don’t care about “Athlete Lance.” They believe in “Philanthropist Lance” and the value of the underlying assets. They are living proof of the good he has done and the value he has brought and can continue to bring. They will help him restructure. The brand may be damaged now, but that does not mean it can’t be salvaged or saved. Remember Chrysler, Macy’s and most of the airlines? Some of the largest brands in the world have been through the restructure process. These companies shed the baggage, recapitalized, kept the good assets and went on to fight another day. It’s time for Lance to regroup with the people that will reinvest and support him so he can emerge from the bankruptcy.
I have completed a few triathlons (although I don’t consider myself a triathlete) and can really appreciate the achievements of “Athlete Lance.” PEDs notwithstanding, anyone who competes in the Tour de France is in many ways superhuman.
More people have been touched by cancer than cycle or complete triathlons. Anyone who battles cancer or supports one who does needs to put out an effort that is herculean. There are exponentially more people who understand that. None of them know what it takes to ride a bike up a mountain, nor do they care. Lance needs to focus his efforts on that constituency and get them to reinvest in his “restructure.”
Apology accepted, Lance. Now let’s get back to the real work.
Nick Balletta is CEO of TalkPoint, an industry leader in global communications technology.
© 2013 CNBC.com
It doesn’t matter where you go for your news—everyone is talking about Super Bowl XLVI right now. Here at DGC, we’ve probably read just as many articles this week about game predictions and player line-ups as we have about the 2012 election—in fact, I bet if Eli Manning announced his candidacy after the game he’d probably be our next President.
But, despite what most of us might think, the world doesn’t always revolve around football (this coming from an avid Ohio State Buckeyes fan). So, if you don’t have a spot airing during the big game, or a POV on the action, here’s a selection of recent stories you may be able to capitalize on in the meantime to earn some media real estate:
- Apple announced its best quarterly earnings to date for Q1 2012. The company brought in $46.33 billion in revenue—almost double what Apple made last year at this time. How can Apple’s competitors compete with results like this?
- Obama’s State of the Union (SOTU) address scored at an eighth-grade reading level on the Flesch-Kincaid scale. All three of his SOTU addresses rank among the six lowest scoring addresses ever, and are–on average–more than two grades lower than those of his 12 most recent predecessors. What does this say about Obama’s approach to reaching his constituents? Does the decreasing reading level of the SOTU reflect poorly on American society?
- Newt Gingrich and Mitt Romney continue to battle it out for the Republican nomination, with Gingrich getting defensive in response to questions about past failed marriages, and Mitt Romney fielding allegations that his tax returns detail funds not identified in his ethics forms. Do you think they’ll be able to move beyond these issues to have a real chance at the Presidency?
- In its first year implementing its new voting system, the Academy Awards announced an odd number of movies in the running for best picture. They include: The Artist, The Descendants, Extremely Loud & Incredibly Close, The Help, Hugo, Midnight in Paris, Moneyball, The Tree of Life and War Horse. Why is this relevant? Will social media play a role in this year’s awards ceremony?
If you have a strong opinion on the timely topics above and some credentials to back them up, then you have a chance to get in the news…despite the country’s current fascination with football. Leave us a comment with your thoughts below.