Cillian Kieran, CEO of global full-service digital agency CKSK, appeared on a panel at OMMA Global on Tuesday entitled “Real-Time Mobile: How Personal (and Social) Can You Get?” The panel discussed the technology that allows brands and marketers to reach consumers in “real time” and the issue of what can be done vs. what should be done. What is the line between providing value and being creepy? And where does the consumer fit in this equation?
In this video, Cillian answers the question, “What can brands learn from start-ups about real-time marketing?”
The OMMA Mobile panel was moderated by Evan Neufeld, Principal Analyst, Storyline Development, and included panelists Ian Beacraft, Senior Mobile Strategist, Leo Burnett; John Faith, Senior Vice President, RetailMeNot; and Eric Friedman, Director of Revenue Operations, Foursquare.
CKSK recently announced its expansion into the US marketplace with the opening of its NYC office and new business wins that include Heineken USA and Pernod Ricard. The agency is headquartered in Dublin and also has an office in Amsterdam.
Advertising Week 2013 (Sept. 23-27) is upon us and, as a service to the industry that we support, DGC is providing a list of suggested events during the week that we think are especially worthwhile.
It’s worth noting that one of the trends of the scheduled events are that they’re very media-platform centric. With multiplying “entry points” for brands to communicate with consumers, in some cases one-to-one, it’s worth your while to check out sessions that involve social media and multi-screen advertising. Those panels are largely populated with executives from Twitter, Google, Facebook and Microsoft.
Continuing that theme, WPP CEO Martin Sorrell is moderating one of the very first events during the 10th annual Advertising Week . Granted, Sir Martin’s 8 a.m. panel is part of the IAB Mixx Conference on Sept. 23 at the Crowne Plaza Hotel at 48th St. and Broadway. One of the panelists is no less a personage than Yahoo! CEO Marissa Mayer who joins other luminaries to discuss what the definition of advertising has become.
Just a few blocks away at 9:30 a.m. at the New York Marriott Marquis, 4A’s President-CEO Nancy Hill moderates an OMMA Global panel that discusses the tools, technologies and strategies businesses of all kinds need for a real-time marketing execution. She’ll be joined by executives from Gilt Groupe, Goldman Sachs and Havas Media.
Here are our other day-by-day picks for the week:
Monday, Sept. 23
1 p.m. – A Whole New Take on How Consumers Make Decisions. Two MEC executives, Damian Thompson, Global Head of Consumer Insight, Analytics and Insight and Pele Cortizo-Burgess ,Global Director, Integrated Planning, want marketers to not ignore half the customer’s purchase journey and will share a new approach to how consumers makes decisions. B.B. King’s, 237 West 42nd St.
2 p.m. -Mission Impossible: Beyond Snowden. The English newspaper, The Guardian, broke the Edward Snowden story and its editor in chief uses that as the basis to discuss privacy as it applies to the advertising and media business. Dick O’Brien EVP & Director of Government Relations, 4A’s, is one of the panelists. Liberty Theatre, 233 W. 41st St.
2 p.m. Live Life Live. Join Live Nation Network President Russell Wallach for an in-depth look at the era of live experiences and what it means for consumers, marketers and publishers. Hard Rock, 1501 Broadway.
2 p.m. Unlocking Client Creativity. Co-creation is how we truly get to learn what’s in our client’s mind. It’s all about the journey, and sometimes even getting things wrong. Jennifer Rooney, editor at Forbes, moderates this panel, which includes executives from DDB, Sparks & Honey and the 4A’s. B.B. King’s, 237 West 42nd St.
3-5 p.m. – 4A’s Competitive Edge Series. For its annual Competitive Edge Series, the 4A’s invited NBA All-Star Charles Barkley and several agency and client executives to discuss the best way to leverage partnerships that connect women, buying power and brands. B.B. King’s, 237 West 42nd St.
Tuesday, Sept. 24
2 p.m. – Making Multiscreen Campaigns More Engaging. Karen Edwards, GM Bing Consumer Marketing at Microsoft joins Ritu Trivedi SVP, Digital Strategy and Partnerships at MediaVest to discuss multi-screen ad campaigns and how to deal with them. Moderator: Suzan Gursoy Publisher, Adweek. Times Center Stage, 242 West 41st St.
2 p.m. – The New Creative Director. What is a creative director? How is he or she defined in this day and age? Wouldn’t you like to know? Helayne Spivak Director, VCU Brandcenter, moderates the panel, which includes Diane Jackson EVP, Dir. of Integrated Production, DDB Chicago, and Susan Credle CCO, Leo Burnett. Liberty Theater, 233 West 41st St.
5 p.m. – The New Mainstream. Executives from three of the largest online audio providers–Pandora, Spotify and TuneIn—discuss the challenges and opportunities for advertisers in this space. B.B. King’s 237 West 42nd St.
Wednesday, Sept. 25
1 p.m. – Creative Carousel. World class creatives take the carousel hot seat for Advertising Week’s 10th Anniversary creative conversation. With execs from DDB New York, Publicis Kaplan Thaler, TBWA\Chiat\Day, and others. Times Center Hall, 242 West 41st St.
1:45 p.m. – NASDAQ Venture Series: Video. Emerging players examine trends, disruption and what’s next in the worlds of video and content. With Microsoft’s Jahn Wolland, Sr. Director of Video Strategy, and others. Times Center Hall, 242 West 41st St.
4 p.m. – The Sellout. With traditional artist development flipped on its ear, Advertising Week presents this opportunity for 10 lucky artists with a career making opportunity–to present their songs to an A-list panel of agency creatives, marketers, film/TV licensing executives and other music industry bigwigs including Pandora’s Tommy Page, VP Artist Partnerships and Events. B.B. King’s, 237 West 42nd St.
Thursday, Sept. 26
9 a.m. – Wired Innovators. Cutting edge players on the connected life; content 2.0; devices 3.0; disruptive innovation; and the road ahead. Heidi Browning, SVP Strategic Solutions, Pandora, is among the panelists, while WIRED’s Cliff Kuang moderates. Times Center Hall, 242 West 41st St.
10 a.m. – Citizen Mobile. Smartphones, cloud storage and the rise of a mobile citizenry. Join Adweek Editorial Director James Cooper and a panel of experts, including Kelly Jones, Head of Thought Leadership at Microsoft Advertising, debate how creative and media agencies, publishers and brands are adjusting to keep pace with this massive societal and industry shift. Liberty Theater, 233 West 41st St.
11:45 a.m. – Creative Innovation Roundtable. Technology helps unlock creativity but it can also create chaos. Hear from the bold creators who have embraced the chaos and innovated. Moderator: Dan Chandler Associate Creative Director, Sid Lee. With Christoph Becker CEO & CCO, Gyro; Tim Cronin SVP Global Sales, Mocean Mobile; Jeremy Grubaugh Global Creative Director, Microsoft; Shawn Poe Creative Director, InMobi; David Shing Digital Prophet, AOL. Times Center Hall, 242 West 41st St.
With the number of industry conferences occurring during the fall months, panel presentations are on everyone’s minds. But you can rest easy — the DGC team has pulled together a list of tips for delivering a fail-proof panel presentation:
- Prepare. There is nothing worse than going into a presentation knowing what you want to talk about, and then getting there and having trouble finding the words. Prepare at least three short, compelling points on the subject ahead of time that can be dropped into the discussion at any time.
- Dress the part. Mark Zuckerberg may be able to get away with wearing jeans and flip-flops to his presentations, but he is also worth more than $19 billion. If you want to make a good first impression, put your best foot forward.
- Repeat the question. Reporters at these conferences are always looking for good quotes to include in their stories, and it helps when those quotes have context. So, remember to always repeat the question at the beginning of your answer.
- Be concise. Is a reporter more likely to include a one-sentence quote that packs a lot of punch or a paragraph-long ramble? You do the math.
- Drop the “umm.” It’s distracting and it makes you sound insecure. Speak clearly, maintain eye-contact and prove to your audience that you believe in what you’re talking about.
So, you’ve prepared your key points and you’re doing your best Don Draper impression. You couldn’t feel more ready as you step onto that stage and look out at the dozens—no hundreds…wow, how many people are here? As the stage fright sinks in, you realize it’s the only thing for which you haven’t prepared. But never fear!
DGC has a sixth tip for that, as well: if you get nervous, you can always picture the audience in their underwear.