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And the Oscar Goes to… Cirque du Soleil!

Anyone else think the Cirque du Soleil performance was one of few shining moments at last night’s Oscars? While 84-year-old Oscar arguably fell a little flat last night, Cirque – soaring above the Hollywood elite – seemed forever young. Who could know the organization is more than two decades old?

That consistent “freshness” is something Xerox CMO Christa Carone describes as the “secret sauce of Cirque” in her recent Forbes piece. Read more here for lessons from Carone on how big brands can be similarly remarkable and magical in their marketing.

And The Oscar Goes To…The Film With The Best Twitter Following

This Sunday, The Academy of Motion Picture Arts and Sciences will determine the best in film from 2011. From the looks of things, it could be another “Hurt Locker” year, where a more niche film wins out over a big Hollywood production. And, if that is the case, you can be sure that Twitter and Facebook will not be silent.

Which begs the question: who really wins best picture?

We’ve seen social media achieve remarkable things over the past few years. Political uprisings in Libya, Tunisia and Egypt. Immediate accounts of natural disasters striking around the world. Even an impressive—although less significant—online revolt against Esperanza Spalding for beating out Justin Bieber as “Best New Artist” at the 2011 Grammy Awards.

Social media has become its own People’s Choice Awards, and when the Academy speaks on Sunday, the world will either speak with or against it.

It is with this in mind that the DGC team shares its picks for best picture of 2011—as well as its picks for what it expects will actually garner the Academy’s favor.

Want To Win:

  • The Artist – 3
  • The Help – 2
  • Hugo – 2
  • Midnight in Paris – 2
  • Moneyball – 2
  • The Descendants – 1

Expected To Win:

  • The Artist – 6
  • The Help – 3
  • The Descendants – 2
  • War Horse – 1

Maybe this one time what we want to win and what actually wins will be one and the same. With Twitter already aflutter with rationales for why each of the nine movies should win best picture, it’ll be a close race to the finish. I, for one, will be interested to see which titles are trending on Sunday night—although, I have every intention of Tweeting my own rationale for why Bridesmaids should have been taking home the gold this year.

What is your pick for best picture? Is it the same as what you expect to win? Tell us in the comments section below!

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