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AWNY Panel Tells Us What’s Hot in Public Relations This Year

DGC (DiGennaro Communications) had the pleasure of recently attending the AWNY panel “What’s Hot in Public Relations: 2012” moderated by Ad Age’s Alexandra Bruell. It was an enlightening discussion among proven PR pros – all of whom felt strongly that the outlook for the industry is quite bright.   A bit of a “kumbaya” affair, Darlan Monterisi (Porter Novelli), Liz Kaplow (Kaplow), Lisa Rosenberg (Euro RSCG PR), and Jill Dosik (GCI Health) all thought that 2012 would bring a renewed focus on working together across marketing industries to bring ideas to life. Along with this message of unity came a sincere hope that the year ahead would bring a return to real world engagement and a healthier balance between offline and online interaction.We had the pleasure of recently attending the AWNY panel “What’s Hot in Public Relations: 2012” moderated by Ad Age’s Alexandra Bruell. It was an enlightening discussion among proven PR pros – all of whom felt strongly that the outlook for the industry is quite bright.

A bit of a “kumbaya” affair, Darlan Monterisi (Porter Novelli), Liz Kaplow (Kaplow), Lisa Rosenberg (Euro RSCG PR), and Jill Dosik (GCI Health) all thought that 2012 would bring a renewed focus on working together across marketing industries to bring ideas to life. Along with this message of unity came a sincere hope that the year ahead would bring a return to real world engagement and a healthier balance between offline and online interaction.

Below are more highlights on what will be hot in PR this year – even if it’s a bit cold outside right now.

10 Hot Topics for 2012:

  1. Cross-Industry Collaboration: increasingly, advertisers, marketers and PR pros, united by a concept or idea, will join forces and be judged on the overall success of activating the galvanizing idea
  2. Real World Engagement: more and more consumers will turn away from the screen and look to connect offline
  3. Customer Service: the last untapped army for PR, brands will turn to PR experts to improve their customer service operations
  4. Mobile: technology will continue to evolve and broaden engagement opportunities
  5. Media Training in the C-Suite: given increased transparency at the senior level, executives will need full-immersion media training to remain on message and be prepared to navigate a crisis
  6. Rapid Response: with a 24/7 news cycle, clients need strategic counsel on issues across all media platforms at the drop of a hat; PR pros need to learn to keep up
  7. Content, Content, Content: PR shops will become “editor & chief” of the brand, as companies will increasingly become content hubs, creating their own and curating work on topics relevant to their business
  8. Analytics: there will be an increasing onus on PR professionals to “prove the effectiveness of their work” in terms of quality, not just quantity – which will spur greater tracking tools
  9. Corporate Social Responsibility: CSR will be an integral (and expected) part of any 360o public relations program
  10. Internal Communications: clients will lean on PR to help smooth internal communications as CEOs show greater appreciation for full team engagement

As DGC looks ahead, content, analytics and corporate social responsibility are at the top of our list to keep us hot in 2012!

TV On The Go: Coming To A Mobile Device Near You in 2012

It happens to all of us. We’re on our way out the door to work and Matt Lauer announces a Breaking News report “coming up next.” We’re on a business trip to Tulsa, Oklahoma when the Giants are playing the Jets. We’re on a road trip with the kids and are one of those families without TV’s in the headrests.

These days, consumers have a device for everything. So why is it that they don’t have a devise for receiving high-quality, live TV, on the go?

At this year’s Advertising Week, Abby Auerbach, EVP & CMO of TVB moderated a panel which featured some of the top names in Mobile Digital Television including; Erik Moreno, SVP Corp Development, Fox Networks Group; Co-GM, Mobile Content Venture, Anne Schelle, Executive Director, Open Mobile Video Coalition and Jeff Minsky, Director Emerging Media, OMD Ignition Factory.

Turns out Mobile Digital Television, via the Dyle app, is poised to make its first major consumer push next year- offering consumers in 32 cities nationwide free, over the air TV directly to their tablets and mobile devices.

So what does this mean for advertisers and marketers? Extended reach and frequency – MDTV allows for an extension of the viewing day- on average consumers increased their daily live TV viewing by 38%.

Here are some of the key takeaways:

  • Daytime is the new primetime when it comes to MDTV-  Consumers loved watching different types of programming during the day, especially local news
  • Consumers were watching live TV at new and different locations – at work during their lunch break, at idle moments waiting on line at the checkout or the doctor’s office
  • Moms enjoyed passing a mobile phone or tablet to kids en route to school or running errands
  • Consumers were staying in-tune with breaking news and weather

Watch Abby Auerbach offer a recap of the panel here.

Insights From TargetCast’s 2011 Advertising Week Panel “Phoenix Rising”

In this video interview with DGC, Steve Farella, co-founder and President, TargetCast tcm, discusses how technology is changing foundational media following TargetCast’s 2011 Advertising Week Panel “Phoenix Rising.”  In this annual  event, TargetCast execs talk to media insiders from companies like the NY Times, Hulu, and Emmis about how advertisers are using new technology to reach consumers.

Steve, whose panel focused on radio, shared the following takeaways: broadcast radio is healthy —  the revenue is there and people are listening —  and digital platforms like Pandora and iheartradio continue to enhance radio as an effective medium for advertisers.

A theme running through TargetCast’s three discussions on print, radio and video is that technology is increasing audiences overall — but the verdict is still out on how to marry scale and and targetability for some emerging technologies.

Audrey Siegel, co-founder and President of TargetCast tcm, also shared key insights from her discussion on the impact of technology on print media at “Phoenix Rising.”

Her key takeaways: content drives consumption and technology facilitates it, and there is good reason to be optimistic about the print business. Though the industry has faced challenges driven by advertising usage, readership is consistently strong, and tablet technology will only enhance that.

Modea’s Mike Cox Talks Social

This week at OMMA Global 2011, Mike Cox, Senior Strategic Planner at Modea, shared his best practices for implementing social media strategy. After his panel, our very own Amelia Vereb took a few minutes to speak with him about his thoughts on the ever pertinent social subject. Here’s what he had to say:

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