“Uneasy lies the head that wears the crown,” Shakespeare wrote.
As CEO of the 35-person NY based agency, with outposts/partnerships in Los Angeles, London, Mumbai and Sydney — DiGennaro still manages a healthy balance between her work and her personal life. Sam founded her namesake PR firm, DiGennaro Communications (DGC), in 2006.
“I just haven’t given up the things I love,” DiGennaro said of about her personal life in a seaside interview at the 2014 Cannes Lions Festival of Creativity this past June. She told Katie Kempner, EVP/Chief Communications Officer at Cripsin Porter + Bogusky, and host of Perspectives with Katie Kempner. “I have sacred rituals and I don’t let anything get in the way of them. It keeps me centered and calm as the work week unfolds.”
DiGennaro talked about how she encourages a supportive, collegial atmosphere at her agency in which employees can spread their wings and embrace an entrepreneurial spirit.
Perspectives with Katie Kempner in an inspirational online series featuring conversations with women in business and how they balance business with their personal lives given today’s “always-on” mentality.
You can check out the full interview here.