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Not Sure What To Expect In 2012? Don’t Worry—There’s A Resolution For That.

With every New Year comes a new set of resolutions. “My diet starts January 1.” “I’m going to ride my bike to work.” “No more checking my Blackberry at the dinner table.”

Although those of us in the PR world probably wouldn’t last a week resolving to do the latter, the DGC team has resolutions of its own that it intends to keep this year:

  • Get rid of the garbage. PR would be the perfect profession for a hoarder—we are terrified to throw away anything that might be remotely important. But, our projects change on a daily basis, so it’s crucial to keep a clean desk and orderly files.
  • Print less paper. Half the battle of keeping yourself organized is killing fewer trees. If you’re running into a client call and need an agenda, skip the printer and read it off your iPhone. This is the digital age, after all.
  • Add it to the list. The only thing better than the power of creating a to-do list is the satisfaction of getting to cross those items off once they’re finished.
  • Proofread. Proofread. Proofread. By now we all know not to underestimate the power of spell-check, but more importantly, if you’re sending a mail-merge, make sure you’re not a mass message to the same reporter who you grabbed drinks with last week.
  • Eliminate industry jargon. If you cringe every time your clients describe their work as “innovative,” then you shouldn’t use that word either. Cleanses are all the rage right now—why not try one for your vocabulary?

Unnecessary abbreviations and heightened green practices aside, the unanimous theme of 2012 seems to be a shift toward embracing the human element of the business.  That means more face-to-face interaction, picking up the phone instead of emailing and improving work efficiency to drive more meaningful results. Business is not just about making money—it’s about building relationships.

Do you have a New Year’s PR resolution? Let us know in the comments section below!

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