Following an exciting few days at the New York Marriott Marquis, the Advertising Research Foundation’s Re:Think 2014 conference has come to a close, after more than 168 paper submissions were presented from the top companies in business. With key insights from industry luminaries like Keith Reinhard, Carolyn Everson and Lee Garfinkel, the days were jam-packed with valuable insights and takeaways for attendees to take back to their desks and influence their work.
We caught up with Gayle Fuguitt, CEO and President of the ARF, for her biggest takeaway from the conference and how Re:Think 2014 ushered in a new era for the ARF.
For more Re:Think 2014 highlights, see below for a small sampling of the great coverage that ran this week:
Advertising Age: How Big Data Shapes AT&T’s Advertising Creative
Direct Marketing News: Video: Three Questions with the ARF’s Gayle Fuguitt