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Eulogy’s Ann Wiltshire Spends a Week at DGC

The first time Ann Wiltshire visited New York from her native England, she was 13, and it was the dead of winter.

In April 2015, she returned to the city to work for a week here at DiGennaro Communications in the Flatiron District as part of an exchange program with the shop’s sister agency, Eulogy, in London. Ann is an account manager there.

Ann saw lots of similarities between the working cultures of New York and London and could definitely imagine herself living in the Big Apple, especially after the celebrity encounter she had in an elevator, which she reveals in the video.

Paris Smog Is Breathtaking. Really. Breathtaking.

This post was written by DGC’s 2015 Rising Star, Account Director Kelsey Merkel. Recognizing her stellar work and contriubtions to the agency, Kelsey was sent by DGC to London to spend time with our strategic partner Eulogy!

Paris is known as the City of Lights but these days it’s hard to see anything through the smog of pollution.

The weather apps on our phones told us it was sunny, but we couldn’t see the sun. The view from atop the Eiffel Tower was limited to say the least. On Saturday, the city’s pollution index hit seven (out of a possible 10), a number considered dangerous, according to AirParis, which monitors smog levels for the French government.

My colleague, Megan Sweat, and I were in Paris this past weekend, before heading to London to spend a work week at our sister agency, Eulogy! and attend Advertising Week Europe.

Exploring all the sights, sounds and smells that Paris had to offer was amazing. Reality hit when we tried to board the Paris metro from the Champs Elysees and couldn’t figure out how to use our cards (despite having done so multiple times before). After several attempts to pay to ride the metro, we learned that underground transportation was free for all passengers for the weekend.

Why? Pollution.

On Friday afternoon, French officials declared an emergency ban on most cars to curb heavy pollution and the overwhelming gray smog that covered the city for days. By Monday, cars carrying three or more passengers, those with odd-number license plates, and “clean” or hybrid cars were permitted, and all had to observe a 20km speed limit.  Public transit became the best alternative.

Social media played a roll in the decision as the ban sparked a political debate between the mayor of Paris, Anne Hidalgo and the socialist ecology minister – much of it carried out on social networks. While the ecology minister did end up agreeing to a ban, he made sure to accuse Hidalgo of failing to have a “real transport policy” to deal with the pollution problem.

After the ban was implemented, Hidalgo tweeted on Monday that traffic already was down by around 40 percent. This was only the third time since 1997 the city authorities have resorted to such emergency measures.

Needless to say it was an interesting few days to be in Paris for the first time, but Megan and I didn’t particularly mind saving on our metro fare this weekend.

Stay tuned for highlights from our week in London!

London Town in Review: From Advertising Week to Lessons in PR Best Practices

Having enjoyed everything from Big Ben to the Tower Bridge, it’s crazy to believe that my unforgettable trip to London has now come to a close. The week flew by in the blink of an eye and brought me plenty of insights along the way to share with the team at home.

In addition to attending Advertising Week Europe and learning how a leader’s body language can make or break a career, I had the chance to participate in engaging brainstorms and daily “paper” meetings (discussing daily news) with the Eulogy! team. I also learned the inside scoop on the agency’s approach to working with reporters and packaging case studies for its clients in a unique and visually appealing video format.

Check out this video to see what else I took away from this memorable week –

All in all, the week satisfied a life-long dream to briefly work abroad and immerse myself in another country’s culture. I look forward to seeing what next year’s DGCer will take away from the trip and hope that they will love it as much as I did.

From Across the Pond – DGC Welcomes Eulogy’s ‘Rising Star’ to New York

Last week, DGC welcomed Jax Potter, Account Manager at Onlinefire, the social arm of our London-based sister agency, Eulogy. Jax was her agency’s recipient of the second annual intra-agency Rising Star program, in which staffers compete for the chance to to spend a week at the other’s shop.

Last year, DGC welcomed Eulogy’s Antonia Harrison who filled us in on how PR is handled over in the U.K. This year, Jax shared social media best practices with us through a presentation that provided insight throughout about content marketing in social media on behalf of consumer-facing brands. Jax also attended New York’s Social Media Week.

We touched base with Jax toward the beginning of her trip to get to know her better as well as see how she was enjoying her time in the Big Apple:

From dinners, happy hours and “Wino Friday” with our team, to Top of the Rock and the Statue of Liberty, Jax had a busy week seeing the sights and trying out all the delicious food that New York’s international cuisines can offer.

And speaking of food, DGC hosted its first-ever Olympics-themed potluck lunch – where participants brought in food from their favorite competing country. We had quite the spread of everything from ratatouille, to grape leaves, to a special Australian dessert called Pavlova.

Click here to check out all the pics from the fun-filled week!

DGC welcomes Eulogy!’s Antonia Harrison as part of Rising Star Program

Last week, DGC welcomed Antonia Harrison, Account Manager with our sister agency Eulogy!. Antonia was E!’s winner of our inter-agency Rising Star program, a contest offering the opportunity for a DGC’er and a Eulogite to spend a week across the pond at their respective sister agency. The charge was twofold – for each winner to share how PR is handled in their homeland, as well as learning the differences in PR (and culture in general) in their weeklong home away from home.

Below, Antonia shares with us some of her insights on how to “PR” in the U.K.

After spending a week at DGC, Antonia talks through her top (surprising!) learnings of how PR works in the U.S.

There were some distinct differences and many similarities but across the board PR (in the U.K. or the U.S.) is all about understanding the news, finding those great story nuggets, maintaining stellar reporter relations and proactively securing placements.

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