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SXSW 2013: Hey You—I mean, Hey Big Fish

South by Southwest is finally upon us. We at DGC know that conference attendees have a hearty appetite for the latest and most innovative social media technologies. In fact, many of the social apps we all know and love were first introduced at SXSWi, including GroupMe, a group messaging app that later sold to Skype; Foursquare, a location-based social network; and even Twitter, just to name a few.

heybigfish

 

If you’re not able to attend, there’s a new tool that can still put you at the heart of SXSWi’s social conversations without ever having to leave the comfort of your room. Say hello to Hey Big Fish, a new web app that helps identify the trends, people and topics that carry the most influence at a large event, like SXSWi.

Hey Big Fish helps users discover the hottest topics, trending news and field experts by analyzing Twitter activity, measuring influence based on peer engagement and showcasing a ranking of people, topics and content in a simple dashboard.

The app helps those at the conference  too by finding people with whom to interact and allowing them to discover the topics and influencers that matter most to them.

Here are some tips for how to best use Hey Big Fish:

  • Click here to access the mobile Web app: http://www.heybigfish.com
  • Use the platform to discover the most buzzed-about news in general or on specific topics of interest, such as Web design or big data.
  • The platform will help you learn who is the most influential on specific topics
  • Start a conversation with someone new
  • See where you rank in the SXSWi pond and track your rise as you engage

While Hey Big Fish is still in its infancy, we’re excited to see this app take off with a little earned media. Bottom line, use Hey Big Fish to join the conversation via any relevant SXSWi hashtag (#SXSW, #SXSWi, etc.) and track your influence—or your brand’s influence—at the event.

You can bet we’ll be tracking DGC’s influence! Will you? Let us know in the comments below.

SXSW 2012: Brands, Buzz and Breakfast

DGC is still recovering from a great week at South By Southwest. Now that we’ve fully digested the panel sessions, brand activations and many fried carbs, we want to share some of our highlights:

Favorite Brand Activation:  Tie between Amex and Chevy

Why?  Both provided true value to even the most grizzled SXSW veterans. In Chevy’s case, its “Catch a Chevy” program gave those of us with barking dogs and a waning patience for expensive shuttle service a comfy ride to off-campus panels. Amex’s promotion showed us that simply having an Amex and a willingness to Tweet on behalf of brands spells big rewards for cardholders – like exclusive tickets to a Jay-Z show. While two lucky DGC-ers were in line to see Jay in a 2,000-person venue, we heard more than one person say, “I’m so glad I have an Amex.”  Now that’s brand loyalty.

Favorite Panel Takeaways:  Curation and tech start-up culture

With Pinterest’s skyrocketing popularity, it’s not surprising that curation was one of the week’s “buzziest” terms. In the publishing world, the debate was about how to give credit where it’s due, to both authors and the curators themselves.  For brands, the question is how to either become curators, or integrate seamlessly into a user’s curating experience. It will be interesting to see how that plays out in the future.

Also big this year was talk of how advertising should embrace a tech start-up culture – the Mark Zuckerberg “move fast and break things” philosophy. This means less and less of “the big idea” and many more small, nimble ideas. As ad exec Tim Leake put it: advertising in these times is no longer about telling a story, but inspiring one, listening to the conversation about your brands and saying – to borrow terms from Leake’s improv background – “yes…and” to that idea.

Favorite Food Truck: Tie between Whole Foods and Today Show

With all the foot traffic in downtown Austin,  the restaurants were almost as hard to get into as the packed early morning marketing sessions (and they were packed this year – most had a one-in, one-out policy). Branded Today Show trucks were serving up delicious breakfast from renowned chef Danny Meyer throughout the day and night.  And Whole Foods was in the right place, at the right time, with the right vegan chickpea sandwich when one DGC-er almost had a hunger meltdown.

Book PR in a Digital World

Sometimes when you attend a panel here at SXSW, you wind up hearing a topline conversation of things you already know and not a deeper dive into things that you really want to know. Discoverability and the New World of Book PR offered a refreshing instance of the latter with a variety of tips for today’s authors.

While the discussion on the changing media landscape, use of social media and basic pitching were things we know and practice, Rusty Shelton and Barbara Henricks – book PR specialists – made it clear that timing and access are critical to success in this digital world (sounds familiar).

With fewer reporters and publications, authors need to begin the process earlier and earlier to build proper momentum and enhance success after a book is published. A bottom up approach – starting with social media and working your way to top-tier broadcast — while seemingly slow at first can have greater impact than an initial hit or two.

To kick-start your book marketing journey and enhance PR efforts, consider the following:

Timing: Start talking up your book as soon as you have a title and topic. This will help gather interest from your inner network of respected friends, family and associates to get the buzz started. Waiting until the last minute will put you behind the eight ball when it comes to securing more traditional coverage.

Social Media: Begin talking about your book or topics closely related to it on Facebook, Twitter, a blog and with bloggers to share your expertise and engage with potential readers. Once the book is available for review, these supporters will be the first to offer a positive review and start spreading the love. And don’t feel like any outlet is too small – optimization is your best friend — so take advantage of those blog opportunities.

Video: Don’t have the time necessary to dedicateto social media? Start small with an hour per week and progress from there. In the meantime, create a video for your website that allows visitors to visualize you as an author and engage based upon your passion and expertise (not to mention help with broadcast pitching efforts).

At the end of the day, it’s up to you to write a good book; it’s up to you, your community and PR team to help make it a best seller. With the proper timing, community and tools in place, this can be a reality.

When in Austin…

A group of DGCers is heading to Austin, TX, for SXSW Interactive again this year (March 9-13), and since they are now “experienced” attendees, we asked them what people should know to get the most they can from the experience, which seems to get more overwhelming each year.

Tips for attending: 

  • Don’t be afraid to approach speakers after attending their sessions. It’s all about networking—go shake hands!
  • Pace yourself. There is a LOT to see and do.  Study the schedules (panels as well as parties) and prioritize to make the most of your experience.
  • Missed the daily keynote because you were busy networking? Check it out online at http://sxsw.com/interactive/live.
  • Attend parties. There are many that are free and open to anyone with a badge (for a guide click here: http://austin.sanfranfreesco.com/event/filter?tagFilter=26). Try to attend:
    • The Mix at Six presented by Can We Network (3/9, 6pm)
    • The Interactive Opening Party presented by frog design and Microsoft (3/10, 8pm)
    • Mashable SXSWi House 2012 (3/11, 9pm)

Despite the high-tech atmosphere, it’s a good idea to take lots of business cards with you. Yes, the print kind. Maybe  Freshbooks and Shoeboxed will collaborate again as they did last year. This article tells how their brilliant promotion helped attendees organize all those wonderful new contacts people made at SXSW.

And check back here at The Hit Board which will be updated regularly by the on-site DGC team with trends, attendee insights and more.

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