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Ryan Partnership on Sponsorships like Jay-Z and AMEX at SXSW

One thing that SXSW and its sponsors did deliver this past few days were some amazing experiences. Thanks to AMEX, an early morning trip to the convention center and standing in a couple of lines, DGC‘s Meg McMahon and Megan McIlroy experienced one of the hottest sponsorships of SXSW Interactive – a night with Jay-Z. Not only do we have footage of Jay-Z singing Empire State of Mind, we also have Jorge Llauro and Ryan Wiedmann of HMI‘s Ryan Partnership sharing their thoughts on this strategic, on-brand partnership:

And here is the great Jay-Z in action:


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