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SUMMER DAYS, DRIFTING AWAY…

Party’s over.  Such is the sentiment of many people this time of year.  As we kick off the first official day of fall, our fun-in-the-sun vacations, weekend shares/getaways come to a close.  For me personally, the moment my Mom starts talking about the Jewish holidays and all the kugels that go along with them, I know it’s back to the grind for me. Oy vey.

So, I’m taking a new line on the beginning of fall – and giving you five reasons why the changing of the seasons is something to welcome rather than dread.  Here goes:

  1. Everyone’s Back! – You know that close friend you haven’t seen since May since she/he has been away every weekend you’ve been in town and vice versa?  Well now you’re both in the city again and can finally catch up, go out, reconnect, etc.  The city feels more like home when it’s fully re-populated with your favorite people.
  2. Find Your Center (again) – It’s difficult to find your center and get into a routine – with work, gym, family, etc. – when every week is different than the one before.  With summer’s end comes a return to more normal schedules that bring with them a feeling of ease, zen and productivity.
  3. It’s Beautiful Out There – The beginning of fall brings gorgeous sunsets, changing leaves, warm days and brisk nights.  In my opinion, the Northeast is never more beautiful than it is in September and October.
  4. Food, Glorious Food! – With the beach behind us and our bathing suits neatly tucked away, feel free – even entitled – to dive into that bowl of pasta, slice of pizza, steak, etc., you’ve avoided like all summer.  Enjoy – next summer is never farther away than it is right now!
  5. Two Words (well, letters): TV – Your favorite shows (and some soon-to-be favorites) are back on with new episodes.  For me, that means Homeland, Modern Family, SNL, and a disturbing amount of reality programs and cooking shows.  I fully admit my entertainment tastes are not universal, but no matter what programs you enjoy they are back in full force during the autumn season.

It’s true that summer is officially over, but the party isn’t.  This is a beautiful time of year – and we haven’t even discussed all the wonderful times to be had with family and friends during Thanksgiving and the December/January holiday season.

And just when you can’t take it anymore – the freezing cold, jackets, scarves, gloves, snow, sleet and pale skin – next summer will be upon us once more.

By Scott Berwitz

From Bathing Suit to Business Casual, Let Your Co-Workers Get to Know the True You

It’s 11891894_10154162984313079_1388583280605041189_ovirtually inevitable – work long enough with certain people and you’re bound to run into them at a restaurant. Or at the gym.  Or at a company outing in the Hamptons laying out at the pool (more on this in a moment).  These are the moments when your co-workers become “people” or even potentially “friends.”  They are also instrumental to building the type of the congenial, collaborative, transparent work experience so many companies strive to attain.

In a recent article in Fast Company on the cultures at Facebook, Ideo and Virgin Airlines,  a theme of blending the personal with professional at the companies featured runs throughout the story.  “Bring your authentic self to work,” says Facebook.  Virgin Atlantic looks to hire people with a “comfort in sharing their personalities.”  Clark Scheffy, Managing Director at IDEO, implores employees to “bring their whole selves to the workplace.”  The days of putting on a corporate guise every time you walk through the office doors apparently is a relic.  More than ever before, authenticity is the cornerstone of a transparent company culture.

DiGennaro Communications took that to heart during our recent summer outing in the Hamptons – where many of us saw each other in a new light – sunlight!  There’s a moment of authenticity that comes when you’re standing next to a coworker in a bathing suit in a pool rather than sitting next to that same person in a business suit at your desk.

The most effective company cultures are the ones that stress that we present our true selves to our co-workers and feel comfortable with one another.  That’s as true in the conference room as it is in the pool.  I speak from experience when I say there’s nothing quite like watching your co-worker float by in a massive inflatable pink flamingo while shooting everyone with a water gun.

By: Scott Berwitz

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