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DiGennaro Communications makes the Inc. 5000 list for second year running.

In a month where economic growth, job creation and national business policy are being hotly debated, our Founder, CEO and Fearless Leader, Samantha DiGennaro, attended the Inc. 500|5000 Conference in Phoenix, Arizona to recognize and celebrate the important contribution privately held small businesses provide to the economy – and most importantly to accept an award for DiGennaro Communications making the 2012 Inc. 5000 list for the second consecutive year.

And we’re in good company; fellow advertising and marketing classmates include TargetCast, Zambezi and TRIS3CT, while nationwide we sat alongside admirable brands such as Yelp, apparel company Life Is Good and non-profit organization charity: water.

Fellow honorees (from l-r) Lisa Hufford, Founder of Seattle-based Simplicity Consulting, Patrick, COO of Travisa, Sam DiGennaro, Founder, CEO of DiGennaro Communications, Carrie Morris, GM of Simplicity, Tom Henell, CMO, Naplia.

Inc. magazine’s exclusive ranking of the nation’s fastest-growing private companies is in its sixth year and is comprised of America’s fastest growers spanning all industries, states and revenue brackets.

So how does a business land on this prestigious list? Just having a bumper year does not necessarily secure you a spot — Inc. looks at a set of criteria that includes sustained revenue growth over a three year period and, of course, you must be a U.S.-based, privately owned entity. Solid growth really is that defining factor that sees a business play an essential role in the broader economy.

“We would not be recognized today without the hard work and dedication of our amazing team and wonderful clients,” said Sam DiGennaro, CEO and Founder of DiGennaro Communications. “I look forward to the continued growth of the agency.”

The full Inc. 5000 list, searchable by industry, size and location can be found at www.inc.com/5000.

Insights From TargetCast’s 2011 Advertising Week Panel “Phoenix Rising”

In this video interview with DGC, Steve Farella, co-founder and President, TargetCast tcm, discusses how technology is changing foundational media following TargetCast’s 2011 Advertising Week Panel “Phoenix Rising.”  In this annual  event, TargetCast execs talk to media insiders from companies like the NY Times, Hulu, and Emmis about how advertisers are using new technology to reach consumers.

Steve, whose panel focused on radio, shared the following takeaways: broadcast radio is healthy —  the revenue is there and people are listening —  and digital platforms like Pandora and iheartradio continue to enhance radio as an effective medium for advertisers.

A theme running through TargetCast’s three discussions on print, radio and video is that technology is increasing audiences overall — but the verdict is still out on how to marry scale and and targetability for some emerging technologies.

Audrey Siegel, co-founder and President of TargetCast tcm, also shared key insights from her discussion on the impact of technology on print media at “Phoenix Rising.”

Her key takeaways: content drives consumption and technology facilitates it, and there is good reason to be optimistic about the print business. Though the industry has faced challenges driven by advertising usage, readership is consistently strong, and tablet technology will only enhance that.

TargetCast’s Siegel on Success

What does it take for young women to succeed in the ad/media/marketing business?

Tenacity, fearlessness, and a commitment to relationship building, says Audrey Siegel, president and co-founder of TargetCast tcm.

Siegel recently spoke on the topic of women in business at the Young Jewish Professionals Women’s Leadership Summit in Manhattan. Co-speakers included fashion designer Rebecca Minkoff, Robin Koval, president of the Kaplan Thaler Group and Pamela Liebman, President and CEO of the Corcoran Group.

She drew on her own experience co-founding independent media agency TargetCast tcm with partner Steve Farella in 2001. It was a risky move — building a media agency from scratch — but Siegel and Farella lived by two driving ideas. They asked themselves “what’s the worst that can happen?” and told themselves “there’s nothing we can’t do.” Ten years later, TargetCast is one of the largest privately held media agencies in the country.

In this clip, Siegel shares some of her secrets for success.

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