Earlier this week, publishers, media luminaries and brand executives filled the the Radisson Martinique in New York City for the OMMA Premium and OMMA Native conferences.
Steve Minichini, Chief Innovation and Growth Officer at TargetCast, led a lively discussion at OMMA Premium about the shift in media buying from direct sales to automated systems and the new role of the premium ad buy. The discussion focused on the future of programmatic media buying and the implications that it holds for publishers moving forward. Steve was joined onstage by Jenna (Umbrianna) Gino of Affiperf North America, Havas; Allegra Kadet of Neo@Ogilvy; Barry Lowenthal of The Media Kitchen, a Maxxcom Global Media agency; Matthew Waghorn of Huge; and Veronika Ward of OMD.
Audrey Siegel, President of TargetCast, also participated in a panel on native advertising and how it is relevant to paid, earned and owned media in today’s world. Specifically, Audrey spoke about enhancing a consumer’s brand experience by providing relevant, engaging content. Joining Audrey on the panel was Rick Acampora of MEC, Julian Cole of Bartle Bogle Hegarty, Serge Del Grosso of SapientNitro and David Levy of true[x] Media, with Shannon Denton of Razorfish moderating.
More from Minichini…
Check out Steve’s thoughts on what the next five years hold for programmatic media:
Sam DiGennaro sat with Steve Farella, chairman and CEO of TargetCast, to learn what this year’s jurors were looking for as they selected the winning entries for the 2011 Cannes Lions Media awards.