Posted by the HIT board
There’s no denying that 2011 was a wild year for mobile technology, and if this year’s CES is any indication it looks like we are in for even more advancements in the space in 2012. As tablets and smartphones become faster, lighter, and incredibly intuitive, our ability to stay connected in this always-on world of ours becomes increasingly reliant on mobile technology.
This rings true for our business-related digital communications. For proof, just ask TalkPoint, the leader in global communications technology. When their clients came to them looking for the ability to take their webcasts on the go, TalkPoint advanced their software to run seamlessly on mobile devices. To say that this technology has been widely adopted would be an understatement–just last week TalkPoint announced that mobile viewership of TalkPoint-produced webcasts increased a whopping 74 percent between Q1 and Q4 of 2011, with 33 percent of all mobile views taking place during the busy summer months of June and July.
If you’re ready to take your webcasts on the go, you can check out more about TalkPoint’s mobile solutions here. In the meantime, we asked Nick Balletta, TalkPoint’s CEO, to share his best practices for mobile webcasting. Here’s what he suggests:
- Create mobile-friendly content – Consider the mobile device screen size when developing webcast content. Mobile viewers may only be watching the video or have trouble viewing details.
- Simplify registration – Mobile registrants are typing on a small keyboard, so limiting the data that needs to be entered to join an online event will make it faster and easier for viewers.
- Master social media –The use of interactive social media “sharing” buttons are particularly effective for promoting mobile webcasts, but too many active social media elements can lead to multitasking by the viewer.
- Don’t forget about post-event viewing – Provide mobile webcasting viewers with a link to watch/review the webcast at a later date, providing webcast attendees with another opportunity to access the material from the event.
To hear more straight from Nick, check him out in The Point: