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Advertising Week is Here Again…

It can be all too easy to lose sight of the big picture in our “have to,” ultra-packed, always-connected day-to-day workflow that has the power to both energize and tire out the average advertising executive.  Where is the industry going? What are the key issues that are re-shaping the business?

Enter Advertising Week, the industry’s once-a-year, week-long event that brings together the brightest minds from brands, agencies, tech companies, startups, etc. to take that much-needed step back and have the broader, high-level conversations that are as needed as they are rare. Next week kicks off the 12th Advertising Week, and it will no doubt continue to spark the exciting conversations and ideas that have made it the coveted tent pole industry event it has become.

As always, DGC will be on-site, supporting a vast array of clients at this year’s festivities and tweeting, Instagram-ing, Facebooking and Hit-Boarding (read: blogging) about the most exciting news and insights offered by this year’s incredible roster of speakers – which includes Sir Martin Sorrell, Gloria Estefan, Elizabeth Vargas and Ryan Seacrest, to name just a few.

Here are some of the sessions we will be attending:

  • Do Brands Still Matter — Monday, 10:00am at the Liberty Theater
  • Capitalizing on Mobile Video — Monday, 10:00am at Times Center Stage
  • Breaking Down Social and Mobile — Monday, 2:05pm at the Grand Hyatt New York
  • Connecting in a Mobile World: A Conversation with Sheryl Sandberg — Tuesday, 10:00am at Times Center Stage
  • Frito Lay: The Intersection of Marketing & Technology — Tuesday, 10:15am at Liberty Theater
  • People, Not Pages: What Does “Buying Audiences” Mean for Media and Marketers — Tuesday, 2:00pm at the Metropolitan Pavilion
  • Stories of Creative Invention — Tuesday, 3:00pm at B.B. King
  • Getting Away: Inside the Vacation Mentality — Wednesday, 3:00pm at B.B. King
  • Are We On Target?: Making The Most Of Mobile’s Unique Power — Thursday, 9:15am at the Metropolitan Pavilion
  • The Instagram Effect — Thursday, 10:00am at Times Center Stage
  • WIRED CMOs — Thursday, 12:00pm at the NASDAQ
  • Two Start-Ups, One Mission — Thursday, 4:30pm at Times Center Hall

Please find our take on the most compelling insights on news on the DGC Hit Board, as well as on our Facebook page, Twitter and Instagram feeds!

Photos from StillForJapan

On Monday, July 11, the hustle and bustle of Times Square was momentarily interrupted by a message to observe the four-month anniversary of the devastating earthquake and tsunami that hit northern Japan.

Here are some pictures from the event and the organizers who donated their time and efforts to the cause, including DGC, McKinney, instructors and students from the VCU Brand Center, Dentsu Corp., Clear Channel Radio, AICP, Mirada/Motion Theory and Sacred Noise.

“Still for Japan,” was conceived by Kaede Seville, a Japanese national based in New York, who covers the ad-marketing industry for several Japanese-language publications in her native country.

If you couldn’t make it to Times Square on July 11, you can still donate your moment of stillness at www.stillforjapan.com. Let the people in that country know that the world has not forgotten them.

Vodpod videos no longer available.

StillForJapan: An Initiative to Support Tsunami Victims

Monday, July 11, was the four-month anniversary of a devastating earthquake and tsunami that hit northern Japan. The fall out from the catastrophe continues though there is now scant coverage about Japan’s suffering in U.S. newspapers and broadcast outlets.

A dedicated group of marketing professionals sought to change that with an event to mark the date in Times Square. “Still for Japan,” was conceived by Kaede Seville, a Japanese national based in New York, who covers the ad-marketing industry for several Japanese-language publications in her native country.

STILLForJAPAN Launch in Times Square on Clear Channel Billboard

STILLForJAPAN Launch in Times Square on Clear Channel Billboard

On a digital billboard owned by Clear Channel Spectacolor in Times Square (which donated the use of the screen), a message flashed asking passersby to observe a moment of stillness as a way to let the Japanese people know that they are not forgotten. The goal is to reach one million minutes of stillness. No money is being solicited.

If you couldn’t make it to Times Square yesterday, you can still donate your moment of stillness at www.stillforjapan.com.

DiGennaro Communications along with ad agency McKinney, Dentsu Corp., Clear Channel Radio, AICP, Mirada/Motion Theory, Sacred Noise and instructors and students from the VCU Brandcenter all donated their time to this effort.

You can watch McKinney’s agency director of communications, Janet Northen and the VCU Brandcenter students responsible for the creation of the StillForJapan idea discuss the initiative at Times Square during the launch below (website created by McKinney):

To read initial coverage regarding the StillForJapan effort, check out these articles: PRWeek and PR Newser.

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