Blog Archives

Sammy D on Jet-Setting, New Year’s Resolutions and Travel-Friendly Apps

Digital communication is a way of life for the PR industry. It’s second nature to share our news, views and communiqués in 140 characters, and a huge time-saver to Skype with non-New York-based clients. But even as life as we once knew it – with physical in-boxes and impromptu, non-scheduled phone calls – has long evaded our culture, our fearless leader Sam DiGennaro still believes in the power of face-time.

In a recent print and video interview with USA Today as part of a new series that aims to help business people work smarter on the road and in the office, USA Today reporter Charisse Jones talks with Sam about her 2013 new year’s resolution to spend more face-to-face time with DGC’s far-flung clients.

To accommodate DGC’s fast-growing west coast operation and clients, Midwest clients, alliance with London-based sister agency Eulogy!, industry conferences and other global prospects and partners, Sam’s first six months of 2013 alone includes business trips to Los Angeles, San Francisco, Detroit, Chicago, Austin, New Orleans, Philadelphia, Istanbul, London and Cannes. Aside from work, she was able to work in a recent long weekend excursion to Milan, and a ski trip to Aspen.

Sam tells readers “No matter how free-spirited you are or how much wanderlust you have, it’s an entirely different experience than traveling for pleasure.”

Sam also offers her tips to make travel more efficient and fun, such as downloading mobile apps like Uber, FourSquare and Google Maps for transportation purposes, Pandora for customized music listening, Live Nation in case there’s time to take in a last-minute concert on the road, and a variety of meditation apps to de-stress on the plane, or in at the hotel.

Check out the entire piece for more travel tips including compartmentalizing clothes in shoe bags, booking wi-fi enabled flights, and taking any un-interrupted time to write handwritten notes.

Super Bowl: A Game of HORSE and the Pre-Game Debate

Twenty years ago, as a young PR buck, I was tasked with creating a strategy to help McDonald’s leverage its Super Bowl XXVII “Nothing But Net” spot.  I knew we had PR gold in our hands when the storyboards included Michael Jordan and Larry Bird in a game of HORSE. Slam dunk!

What wasn’t a slam dunk at the time was my idea: invite select media on-set (Entertainment Tonight, ESPN, a few others) to capture interviews with Jordan, Bird, director Joe Pytka and behind-the-scenes footage for segments that would air BEFORE the game to build anticipation and consumer engagement.

The heated debates at the Golden Arches over a concept that seemed heretical at the time were unforgettable. But, we hit pay dirt that year with phenomenal pre-game PR and a USA Today Ad Meter victory. It arguably kick-started what today is considered the first page of the Super Bowl Commercial PR Playbook.  In fact, now NOT finding ways to gain exposure for a brand’s Super Bowl spot before the game is considered heretical.

Stuart Elliott did a deep dive on the subject in The New York Times this week that’s worth reading…

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