I remember a time when I absolutely hated Twitter—the idea of sharing regular meaningless updates seemed excessive and unnecessary. But then I discovered the power Twitter had to share and spread news, and from then on I was hooked. Tools like these continue to affect the way we do our jobs and shift the focus of what we do.
In its annual “State of the Media Report,” cloud-based marketing and PR software company, Vocus, identified seven things that PR professionals need to know about the shifting media landscape. Check out the list below to stay on top of your game.
- Serve up more than just text. In an age when pictures and video can be recorded on your phone, take advantage of technology to spice up your pitches.
- Traditional pitching rules apply. Just because Twitter condenses your messages to 140 characters, doesn’t mean you always have to do so. Treat reporters with the respect they deserve.
- Buy an iPhone and/or iPad. With everyone creating content for iPhones and iPads, it’s important to know and use the technology.
- Don’t pitch using social media. 80 percent of reporters prefer to be contacted via email.
- Do get to know reporters via social media platforms. Following reporters on Twitter is a great way to interact with them when you’re not pitching. You can also support them by posting their content once it’s published.
- Make it easy. Keeping your pitches short and sweet is important, but make sure you aren’t leaving any major holes for reporters to fill in. The easier you make it, the more likely you are to see a story convert.
- Pitch TV newsrooms between 8 and 9 a.m. Since this is before the editorial staff’s morning meeting, you are more likely to get your idea in front of them if they have it on hand heading into their discussion.
Are you keeping up with the evolving media scene? Feel free to share additional tips in the comments section below!