Tenacity, fearlessness, and a commitment to relationship building, says Audrey Siegel, president and co-founder of TargetCast tcm.
Siegel recently spoke on the topic of women in business at the Young Jewish Professionals Women’s Leadership Summit in Manhattan. Co-speakers included fashion designer Rebecca Minkoff, Robin Koval, president of the Kaplan Thaler Group and Pamela Liebman, President and CEO of the Corcoran Group.
She drew on her own experience co-founding independent media agency TargetCast tcm with partner Steve Farella in 2001. It was a risky move — building a media agency from scratch — but Siegel and Farella lived by two driving ideas. They asked themselves “what’s the worst that can happen?” and told themselves “there’s nothing we can’t do.” Ten years later, TargetCast is one of the largest privately held media agencies in the country.
In this clip, Siegel shares some of her secrets for success.